Adbiz

While online language learning platform Babbel remains the biggest user of spot radio, according to the latest data from Media Monitors, commercials tied to the continued prevention of the spread of the COVID-19 virus are now being joined by spots promoting vaccination.

Swagger Institute, P1 Learning and the National Alliance of State Broadcasters Associations (NASBA) have teamed up to again provide a virtual sales and management training summit. The two-day event is scheduled for next week.

It's being heralded as "a significant industry breakthrough" by ViacomCBS and DISH Media. They've successfully delivered the first-ever addressable impressions within a live national broadcast via MVPD set-top box.

Digital media measurement, data and analytics software platform DoubleVerify has received Media Rating Council accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, in the Connected TV (CTV) media environment.

It's well-known across broadcast media that Marc Pritchard, the Chief Brand Officer at Procter & Gamble Co., believes in the power -- and ROI -- of traditionally delivered radio and television. In 2020, with some brands pulling back on their advertising activity due to the COVID-19 pandemic, P&G increased its outreach to consumers.

As with Hispanics, marketing to Asians must be nuanced because of the complexity of their demographics. Mario X. Carrasco, co-founder and Principal of ThinkNow, a market research agency based in Southern California, elaborates on the subject in this Media Information Bureau installment.

American households are cutting the cord on their cable subscriptions more rapidly than previously reported. That's according to fresh data from more than 2,100 U.S. consumers reviewed for the second Future of TV survey by The Trade Desk.

P1 Learning has teamed up with Marketron to expand the resources on digital advertising that are available to media sales professionals in the Marketron Learning Center, an online training platform that provides best practices, how-tos, industry information, and product guides.

If you were wondering where one big auto insurance specialist has been of late, perhaps it was simply in production on new creative to freshen up its 2021 marketing and advertising slate. Flo, Jamie and the rest of the Progressive insurance stars are back at spot radio -- and in a big way.

A noted on-air talent, PD and GM, Bob Lawrence is probably best known for his 14 years of duty at The Radio Advertising Bureau and his past six years at Revenue Development Resources.

LG Electronics has made "a significant investment" of nearly $80 million in a company dedicated to "make TV an even better advertising medium for brands, agencies and networks."

Until recently, Liberty Mutual Insurance was a fan of spot cable, using regional efforts to help build its brand. Its "LiMu Emu" spots aimed to attract Millennial and Gen Z consumers, and gain awareness in an ultra-competitive category. Now, it has turned not only to radio, but to Spot TV.

While it's certainly exciting that a big user of Spot Cable has now appeared at Spot Radio, heating up the auto insurance category, the presence of a popular language-learning online platform in the top three advertisers by play count is perhaps the biggest takeaway of the latest Media Monitors Spot Ten Radio report.

Linear TV accounts for roughly two-thirds of all viewing, and its combination with streaming planning and buying can maximize reach and optimize frequency, particularly with the inclusion of first-party data. That's a key takeaway from a just-released report from Comcast-owned FreeWheel's "Council for Premium Video," which is full of insights for advertisers.

In just days, the much-anticipated -- and heavily marketed -- discovery + OTT platform bows. How is Discovery telling consumers about its pending debut? Ironically, it is using cable TV to push viewers away from MVPDs and toward its soon-to-debut streaming service.