Adbiz

As people’s consumption of media has fragmented across devices over the past 10 years, many have returned to the living room to watch video programming, FreeWheel reports. But, are viewers watching your TV station?

With the dynamic insertion of ads along with podcast measurement and the podcast industry’s continuing consolidation all impacting radio and TV in some way, how added ears can translate to dollars for linear media is at the heart of this InFOCUS Podcast, presented by DOT.FM. To learn more on the subject, RBR+TVBR chats with Veritone One's Sean King. LISTEN HERE

The final days of the first quarter of 2021 are upon us. For auto dealer associations, that means the push is on to attract potential customers.  It's a welcome sign, as it marks the first time in nearly a year under the pandemic that multiple automotive brands are actively using Spot TV.

The latest Media Monitors Spot Ten Radio report is out, and it shows a top job-seeker website is tops with respect to the number of spots played at radio stations tracked by the iHeartMedia-owned service for the week ending March 29.

The agreement will see this advertising agency using Comscore exclusively as local TV currency in 20 markets — a noteworthy tidbit for broadcast television stations and their owners. This includes Comscore’s advanced automotive audiences overlay in the South and Southwest regions.

In a first for a television network, Fox Corporation has opted to enable programmatic trading of addressable set-top box (STB) Video on Demand (VOD) by partnering with Comcast-owned FreeWheel.

The offering, Tremor Video, says, "will leverage an expansive set of television viewing and audience data and couple that with captivating video creative to support advertisers’ TV and cross-device media strategies."

Monday's global ONE21 gathering offered marketers a showcase of the insights, stories, technology and data into how the entire Comcast NBCUniversal Sky family sees commerce shaping the connection between content and advertising.

So far in 2021, the biggest campaign -- by a wide margin -- using spot cable is that of Discovery, to promote the launch of its much-ballyhooed over-the-top platform. For the week ending March 21, No. 2 GEICO's play count on ads was nearly half of that seen by Discovery.

There's some exciting activity being seen at spot television as the final days of Q1 2021 are upon us. Automotive advertising can been seen. What's intriguing is what brand is the leader.

A key advertising theme has emerged in the first two months of 2021: household cleaning supplies. That's why the parent company of such brands as Tide, Charmin, Crest, Bounty and Always is again the No. 1 parent advertiser on local cable, radio and broadcast TV, Media Monitors data show.

According to Magellan AI, which monitors how much advertisers spend on podcasts, BetterHelp spent $4.3 million in February on 386 podcasts. One of radio's favorite advertisers, GEICO, was second with $2.6 million spent on 260 mainly sports podcasts.

Hudson MX, the provider of next-generation media buying and accounting programs for broadcast media, has launched an "enterprise solution" designed to give the half-trillion-dollar media industry "a modern, cross-media, cloud based media management platform."

For years, the leading advocacy group focused on U.S. Hispanic marketing, advertising and public relations was known as the Association of Hispanic Advertising Agencies. To broaden its appeal, a name change to the Culture Marketing Council was made. As of today, the "Hispanic" is back in the forefront for this Washington, D.C.-based group.

A data driven, direct response agency with headquarters in Sheldon, Conn., and offices in Chicago has signed a multiyear agreement to become a new client of Nielsen's National and Local TV measurement services in all markets.