Adbiz

Here's some obvious news from Kantar: Total TV advertising declined in 2020. But, just how bad was the carnage at broadcast television created by the COVID-19 pandemic? There was none.

Comcast-owned FreeWheel Advisory Service’s latest research report, “The Definitive Guide to Video,” explores the differences between linear and digital TV advertising. Author David Dworin examines the progress the industry has made in bringing these two worlds together, specifically across two dimensions, in this report.

With McDonald's establishing itself as a category leader among QSRs using Spot Television, it would be easy to overlook some of the other noteworthy activity that's emerging of late at Spot TV. The biggest takeaways from the latest Spot Ten TV report: big new campaign bursts for a dealer association, and for a compact SUV that's popular with younger consumers.

The latest Media Monitors Spot Ten Radio report shows that the brands that are committed to AM and FM for reaching consumers continue to dominate the scene. At the same time, two new entrants are worth noting. It suggests the housing, and employment, markets are heating up.

There's a tool that is offering TV ratings in real time. It's just come out of beta test. And, it could bring a new dimension to over-the-air TV companies actively gaining eyeballs in OTT, AVOD and digitally delivered content packages — across the German state of Bavaria.

Ahead of its May 18 digitally delivered affair, Univision Communications' new CEO, Wade Davis, will team with Steve Mandala's replacement, Donna Speciale, in holding a virtual presentation to clients two months ahead of that event.

To better understand the consumer reaction in Michigan to the launch of sports betting, Cumulus Media and its Westwood One national radio arm commissioned MARU/Matchbox to conduct a study of 700 Michigan adults aged 21 and older. The findings are now being shared.

Have you downloaded Discovery+ yet? If not, perhaps you've heard about the new OTT platform from the company behind some of cable TV's most watched networks. Or, maybe you haven't -- given the ad plan of action from the company.

The latest Media Monitors Spot 10 Radio report shows a big gap between the leading auto insurance brand and its closest competitor. Is this the start of a new trend?

In 1997, he launched what is one of the first software systems designed specifically for online music research. How, he's ready to call it quits. What does that mean for TroyResearch? Its longtime VP of Sales is poised to launch a new service that picks up where Troy will conclude its operations.

The Digital Division of Nexstar Inc., a subsidiary of Nexstar Media Group, has selected from within to fill the newly created role of Chief Revenue Officer and EVP of Revenue Operations. At the same time, new SVPs of local and national digital sales, respectively, have been named by Nexstar Digital.

Diverse representation matters. That’s been the mantra across the advertising industry and all facets of Corporate America for the last 8 to 10 months. "The challenges and atrocities that we’ve collectively experienced in that timeframe have led to a social awakening," says advertising agency executive Louis Maldonado. Why, then, were the Super Bowl LV spots such a letdown?

Clear Media Network has selected ARC, the research software developed by Reatro Ventures founder and CEO Jason Bailey (pictured), as its Affiliate CRM and Network Automation Tool.

The latest Media Monitors Spot Ten TV report is out, and for the week ending February 7 -- inclusive of Super Bowl LV, the biggest advertiser using broadcast TV remains GEICO. Not far behind it is category competitor Progressive. But, there are two new entrants -- and that's a good sign for a big spring for spot television.

The latest Media Monitors Spot Ten Radio report has been released, and it shows a huge jump in commercial airings by one of the nation's largest department store brands.