Room For Growth: New Entrants Join Recurring Spot TV Players

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Yes, GEICO and Liberty Mutual Insurance are ahead of Progressive for yet another week, showing the continued dominance of auto insurance specialists in the Spot Ten TV report from Media Monitors.


That said, new activity is seen from a health and beauty aide brand, and from a furniture retailer.

Two new entrants to the Spot Ten TV report can be found for the first week of March 2021.

Rooms To Go is present, rising from No. 26 to No. 9 with some 16,495 spots detected.

The other: Sensodyne, known for its line of dental products. The brand is new at No. 8 in the Spot Ten.

Meanwhile, Neutrogena returns after a short hiatus to place at No. 5 as GEICO is back in the top slot.

What does the Spot Ten Cable report look like?

There’s little fluctuation, with Discovery+ promotion still dominating the spot cable scene. Peloton activity has also strongly increased for the week ending March 7.