Alpha Inks A Long-Term Deal With vCreative


LAKE WALES, FLA. — One of the top providers of media workflow software products to broadcast media companies across the U.S. has signed up Alpha Media as a client.

As such, the Portland, Ore.-based owner of radio stations will extend its vCreative vPPO service while adding the vTrade service across all of its properties.

vTrade was developed by Central Florida-based vCreative to provide media companies with the ability to easily track, manage, audit and report on trade inventory, eliminating the risk of financial loss due to wasted or expired trade.

A recently released feature in vTrade helps manage the creation and sales tracking for on-air auctions, coupons and/or vouchers.

“After using vPPO for nearly three years and knowing how it has improved our workflow, I was excited to see vTrade had been added to the family,” said Stephanie Ross, Regional Business Manager at Alpha Media. “The team at vCreative also added an entirely new component to vTrade that will make managing our auctions even better than before. From entering consignments, tracking sales, and printing vouchers with unique IDs, we can now easily and efficiently manage this complex area of our business.”

Mary DelGrande, SVP of Sales at vCreative, said, “We are thrilled to be continuing and expanding upon our partnership with Alpha Media. vCreative’s main objective is to continue to innovate and evolve. The adoption of vTrade and Alpha’s  renewed commitment to vPPO is proof that we are succeeding.”