NBCUniversal Expands Addressable Footprint With Big MVPD Deal


NBCUniversal‘s U.S. household addressable footprint is set to expand by nearly 40%, to 45 million households.

To accomplish this, it has agreed to a newly formed advanced advertising pact with one of the nation’s largest cable TV service providers.

Importantly, NBCUniversal says the deal makes its advanced advertising offering one of the largest offered in the market by a television publisher.

Please Login to view this premium content. (Not a member? Join Today!)