Adbiz

Indeed, there's some increased activity for a brand that's been a long-time friend of radio advertising. While Indeed is the top paid advertiser using Spot Radio, according to the latest Media Monitors Spot Ten Radio report, a big-box retailer has stepped it up.

It's been a long time coming, but it appears automotive advertising dollars are returning to spot television just in time for springtime sales. No less than three automotive brands can be found in the latest Media Monitors Spot Ten TV report.

An FCC Enforcement Bureau Advisory related to obligations under the Communications Act to comply with the Sponsorship ID laws requiring disclosure of program sponsorship when airing paid-for programming has been dispatched. Also released Friday: a Public Notice as a reminder of the obligation to place sharing agreements into the public file.

A provider of digital products to the radio industry has just added a longtime broadcast sales professional known for a stint in the Big Apple as its Managing Director for Advertising and Research. He'll be tasked with ensuring that SoCast broadcast partners get the sales training, support and tools they need to become digital advertising experts.

Challenge the status quo. Transform long-held beliefs and behaviors. Build a more equitable future, together. Businesses can help lead the way toward racial equity and our perspective can help you drive the change.

Audio ad sales network AdLarge has promoted a pair of Vice Presidents to Senior Vice President positions at the New York-based shop.

In two months, the 2021-2022 Upfronts begin. What’s different this year? Presentations that reflect an internal reorganization that blends together sales, operations, content and distribution. This single organization approach has changed the selling process. LiveRamp TV's Jay Prasad shares more about this shift in this podcast, presented by DOT.fm. LISTEN HERE

Users of the FreeWheel Strata ad management platform now have access to a single source of insights, giving them greater knowledge of how to budget for a cross-media campaign from the Comcast Company-owned system.

It's been said that less fluctuation means more continual participation, breeding a group of believers -- rather than experimenters. That seems to be the scenario shaping up at spot radio, the latest Media Monitors Spot Ten Radio report suggests.

Yes, GEICO and Liberty Mutual Insurance are ahead of Progressive for yet another week, showing the continued dominance of auto insurance specialists in the Spot Ten TV report from Media Monitors. That said, new activity is seen from a health and beauty aide brand, and from a furniture retailer.

Blockgraph is owned in part by NBCUniversal, Charter Communications and ViacomCBS and is known for its privacy-focused audience connectivity, collaboration, and authentication platform. It is now leveraging TransUnion’s portfolio of identity and data-driven audience products, focused on privacy-focused identity, data modeling, audience creation and activation.

Frequency control remains one of the biggest pain points in TV advertising. Now, three major broadcast TV station owners are addressing this issue. It involves the use of a "full stack solution" — an infrastructure-as-a-service adtech platform designed to increase local reach.

Alphonso in recent months enjoyed renewed and expanded agreements with such broadcasting companies as TEGNA, for its Premion service; CBS; and Cox Media Group. Now, the entity that made its name by offering “granular TV and OTT measurement” — along with its “rapid closed-loop attribution to local advertisers" — is getting a rebrand.

The latest Spot Ten TV report as measured by Media Monitors finds that one brick-and-mortar retailer is using spot television to reach audiences than any of its competitors. It makes Target the lone member of its category on a chart dominated by auto insurance specialists.

The latest Media Monitors Spot Ten Radio report is out, and for the week ending Feb. 28, there's not much movement among advertisers using national radio to reach consumers.