The Evolution and Revolution of Measurement Currencies
Comcast Advertising’s Agency Leadership Council (ALC) recently commissioned Advertiser Perceptions to find out how more than 300 cross-screen TV advertisers and marketers are approaching measurement in 2021. The results are now here, and they examine advertisers’ and marketers’ potential wariness to moving more quickly on new measurement currencies.
Hudson MX Completes a Big Financing Effort
An advertising technology business providing media buying and media accounting products via a cloud-based SaaS platform has completed a series D financing initiative. Led by data and analytics firm Ascential plc, the financial fundraiser provides up to $63.5 million in Hudson MX funding.
Univision Signs On To Project OAR
The multimedia company superserving Hispanic audiences will serve as a member of the primary Steering Committee on Project OAR, dedicated to creating a standard by which all parties in the TV ecosystem can collaborate and unite on addressable advertising.
TV Identity Graph Partnership Widens For Cadent, Premion
Under the terms of the new agreement, Cadent Viewer Graph, the company's proprietary and cookieless matching technology, will be employed to unify audiences across Premion’s inventory of branded networks and providers. This, the TEGNA-owned Premion says, is being done so advertisers may activate cross-screen campaigns against custom segments.
Broadcast TV’s Burger Battle Brings Wendy’s Spots
The battle of the QSRs is on at Spot TV, the latest Media Monitors Spot Ten TV report shows. While McDonald's remains a top 5 advertiser, Wendy's is revving up its activity.
Another Big Week For Babbel At Spot Radio
Looking for the little green gecko? He's not here right now. However, how would you like to translate your latest copy into Spanish, Mandarin Chinese or Hmong? The leading advertiser at broadcast radio for the final week of January 2021 may be of help.
Advertising Growth Resumption a Digital Tale
Here's the good news: Global advertising spend is expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by the impact of COVID-19. Now, the not-so-great news from Dentsu: digital is expected to account for half of all expenditure for the first time.
Why Facebook’s ‘Encouraging’ 2021 Outlook Deserves Attention
A new report from Pivotal Research Group Senior Research Analyst of Internet and Media Michael Levine notes that, while impressive, the Q4 2020 results Facebook shared pale in comparison to something even more eye-popping. That would be Facebook's first-half revenue projections for 2021.
‘The Media Sales Report 2020’: Expectations for Managers
A new report studies the media landscape in 2020, including the expectations for sales managers and the strategies employed by media sales professionals to assess their impact across five key topics.
TV’s Biggest Advertisers Stick With The Plan
There's little movement of significance in the latest Spot Ten TV report from Media Monitors. And, that's a good thing as it demonstrates the ongoing commitment of several brands to campaigns involving free-to-air television stations.
Jeff Greenfield Takes A ‘Buy Side’ Role at WideOrbit
He was the co-founder and COO of C3 Metrics, which he launched in May 2008 in Portsmouth, N.H. Now, Jeff Greenfield, who in June 2020 became a strategic advisor to Overnight Dealer, has joined a media technology company devoted to making it easier to buy and sell advertising.
Tru Optik and Targetspot Partner Up
Tru Optik's data management platform will be integrated into Targetspot's tech stack, available starting February 2021. Here are all of the details.
Second Street Gets Purchased. It’s an Upland Move
In August 2017, a provider of private-label online audience engagement and interactive content platforms purchased a data-driven email marketing software and consulting business focused on the collection and use of first party data for the media industry founded by Ruth Presslaff. Now the company that acquired Presslaff Interactive Revenue is itself in play.
The Outsourced Sales Manager: A New Possibility for Radio/TV
A new sales management program allows local media organizations to access experienced senior sales management consultants -- a cost-effective option for those who cannot afford a full-time sales manager.
Discovery+ Marketing Blitz Continues At Spot Cable
On January 4, 2021, the newest entrant in the ever-expanding OTT universe bowed. It's Discovery+, from Discovery, and the promotional thrust of its rollout has been focused on, ironically, drawing consumers from MVPDs. A marketing blitz is underway for Discovery+, and it is nearly exclusive to cable TV.