Adbiz

The latest Media Monitors Spot Ten Radio report is out, and it's very clear who wins the home improvement retailer battle when it comes to spot count. Lowe's has been practically silent with its radio advertising, while Menards continues to use radio where it has stores. Nationally, there's no competition.

Members of the Media Ad Sales Council (MASC), an industry advocacy group founded by the media technology provider, will lead Matrix's April Media Ad Sales Summit "Candid Conversation," which is focused on automating the buy/sell manual transactions and processes.

The continuation of the agreement arms Audacy’s 235+ stations nationwide with the ability "to seamlessly ingest, index, organize and analyze its media" through the use of Veritone Discovery, an AI-powered content search and analysis application.

Can a non-sales person lead a sales team? Of course, says sales training expert Barrett Riddleberger. Many companies have leaders over sales teams that have never made a sales call in their life. In fact, many small business owners are the sales managers of their sales teams and have never been a sales rep, either. In this column, Riddleberger shares three reasons why, in his view, experience matters.

Spring is here, and with the housing market on fire in locales as diverse as Ulster County, N.Y. and Palm Beach County, Fla., the need for new furniture is growing. One retailer is using spot television to court these potential customers.

PSAs and podcast promotion, along with iHeartRadio content plugs, permeate the latest Spot Ten Radio report from iHeart-owned Media Monitors. What brands stick about in-between all of those efforts? Indeed, there's a big return for the nation's largest do-it-yourself home improvement chain.

Hispanic consumers are gaining more confidence in the nation's economic outlook and their own finances as COVID-19 vaccines become widely available and government support helps hard-hit households recover from the devastating pandemic. That's according to new research from Florida Atlantic University.

Have you assessed the maturity of your consumer data? What about the level of capabilities seen across your organization? It may be a fine time to do so. The Mobile Marketing Association has just released its findings of a survey powered by EY that reviewed consumer data accessible to senior U.S. marketing leaders. Your clients have a lot of work to do.

The advertising sales division of Comcast Cable has launched a new "function" in a move it says will better serve advertisers' evolving needs for audience delivery within a rapidly changing TV marketplace.

In a move that further cements the importance of quality metrics for social media advertising and for marketers, Twitter has integrated Nielsen's cross-media planning and measurement services into its video advertising platform.

Newly released Nielsen research looks at consumer sentiment regarding the COVID-19 recovery. It examines several consumer sentiment areas and includes insights about activities consumers engage in, including health, schooling, employment, and transportation during the pandemic.

Comscore has joined the DPAA and the Out of Home Advertising Association of America (OAAA). The new alliances with two of the leading industry organizations come as Comscore accelerates its efforts to add OOH measurement to its cross-platform product suite.

What are the most active brands using spot radio? The list of companies isn't so different for the week ending April 4 than it was in the prior week. And, that's good news for Radio.

With GEICO firmly in place as the top brand using Spot TV, by play count, there's lots of new activity at over-the-air television with respect to campaigns getting a boost. For the week ending April 4, a Unilever brand and a Procter & Gamble Co. brand, in particular, made waves with consumers.

A collective of TV measurement leaders has joined forces to quantify the effectiveness of the Ad Council and COVID Collaborative’s “It’s Up to You” COVID-19 Vaccine Education Initiative. It happens to be the largest PSA campaign in U.S. history.