Adbiz

TEGNA has made a decision on what company to use to power its needs for "cross-platform, closed-loop measurement and attribution." It is a deal for which the broadcast TV station owner aims to achieve incremental reach and web, location and app outcomes for local data-driven linear television and CTV and OTT campaigns.

Advertising intelligence company Standard Media Index (SMI) has brought to the marketplace a "Pricing Intelligence Suite," which includes Digital CPM for streaming video as well as Traditional and Advanced Audience eCPM (effective CPM) for Linear TV.

Comscore has secured its first national programmer to agree to formal participation in its National Addressable TV programmer trials. But, it's a delayed announcement, as this owner and operator of cable TV channels, which is merging with Discovery Inc., began the effort more than six months ago.

Media production workflow product provider vCreative has partnered with radio broadcast "dynamic visual" tech company Quu on a new integration offering. This means vCreative's users can now publish messages on car dashboards for their clients that use Quu’s advertising services.

It appears that spot radio isn't the only way one big home athletics brand seeks to gain more customers. The latest Media Monitors Spot Ten Cable report shows an increase in play count that's certainly worth noting.

It's always nice when a new ad category takes shape at broadcast media. Radio may have found one, and the pandemic could've played a role. In a silver linings story, Peloton has emerged as an active user of national radio to help attract more users.

The Accenture research report encompassing 9,326 workers in 11 countries titled, “The Future of Work: Productive Anywhere,” found that 40% of individuals feel they can be productive and healthy anywhere — either fully remote or onsite or a combination of the two — as the hybrid workplace emerges.

Global media advertising research firm Standard Media Index (SMI) is welcoming a new Head of Insights & Analytics. It's an individual with more than 20 years of experience leading top research and product teams, and he will oversee SMI’s Insights & Analytics division.

With the Memorial Day holiday weekend leading one department store chain to bump up its ad spend, one health and beauty brand greatly accelerated its spending at spot TV to finish at No. 3 in the latest Media Monitors Spot Ten TV report. At the same time, a big Procter & Gamble Co. brand is back on the weekly report.

How should businesses combine the flexibility of remote work with the opportunities of in-office interactions?  Hybrid solutions provide the best of both worlds with employees rotating in and out of offices configured for the virtual world, says veteran public relations and communications professional Rosemary Ravinal.

With The Home Depot in command at spot radio, its biggest national competitor has responded by upping its radio spot load. Meanwhile, a big retailer is back, thanks to a Memorial Day Weekend ad campaign designed to woo shoppers to its stores. That's the gist of the latest Media Monitors Spot Ten Radio report.

Domestic ad spend for the pharmaceutical and healthcare category is forecast to be $11.1 billion this year, WARC notes. What does this mean for brands, consumers and the healthcare system? The research firm took a look, and has this report.

There's little change in activity shown in the latest Media Monitors Spot Ten TV report. However, the big new No. 1 is noteworthy, as it reflects a big investment in broadcast by Sanofi US for a treatment for skin disorders.

The Corporation for Public Broadcasting partnered in a study designed to better understand how young people are engaging with media today. Roughly 50 tweens and teens were asked, among other things, how they find new shows, apps, or videos. Their findings conclude that young people crave authenticity as they grapple with the issues of today.

The latest Media Monitors Spot 10 Radio report is out, and there's a lot of iHeartRadio-focused activity for the week ending May 23. This actually helps paint a clear picture as to what brands are committing to Radio, and which brands use it sporadically or ... not at all.