Take a look at the latest Media Monitors Spot Ten TV report, and you’ll see auto insurance specialists dominating the Top 5.
That said, there’s also a new entrant that’s particularly notable. It’s Starbucks.
The coffee-focused retailer found across the globe is now at No. 8 on the Spot Ten TV report, with some 16,519 spots tracked by iHeartMedia-owned Media Monitors.
That puts it ahead of Procter & Gamble Co. fabric softener brand Downy, and Colgate.
Speaking of the H&BA category, Unilever soap brand Dove is at No. 7, while Neutrogena is second only to GEICO.
What does the Spot Ten Cable report look like for the week ending July 11, 2021?
Auto insurance brands dominate here, too, while Dove is No. 4.
Two key differences can be found. First, Arby’s is active, while Credit Karma is No. 3 by play count.
