Adbiz

As the competition for consumer attention heats up with traditional, big-tent broadcasters continuing to launch their own streaming services — i.e. Peacock, Paramount+, and Discovery+ — one big question arises. How can local TV broadcast networks stay competitive with streaming apps of their own?

The 2021 ANA Masters of Marketing conference is moving forward with a four-day affair at its favored locale of choice — the Rosen Shingle Creek. The event, which immediately precedes the NAB Show and co-located Radio Show in Las Vegas, has one key differentiator with respect to attendance.

WideOrbit, known for its widely used broadcast TV and radio inventory and revenue workflow management products, has brought to market the latest release of its flagship ad sales and commercial operations platform.

Five years ago, ad buyers weren't too impressed with radio's digital prowess. Today, Gordon Borrell of Borrell Associates has a wholly different story to share. "Today, radio sales reps are as apt to be considered as digitally savvy as any other." In fact, Borrell declares, Radio has gotten its "Digital Mojo."

Comscore is now measuring YouTube for connected TV, becoming the first audience measurement company to announce this capability (i.e. deduplicated YouTube and YouTube TV measurement for connected TV). It's something broadcast TV's leadership should take note of, considering where their stations' future riches may lie.

The biggest takeaway from Auction 109 is the fate of four defunct AM radio stations in Market No. 24. Zero bids came for these facilities. Even with the prospect of HD Radio on AM, not one bidder for the AMs emerged. Does this suggest that the kHz band is worthless? We offer an RBR+TVBR Observation.

This InFOCUS Podcast, presented by dot.FM, offers a synopsis of the Q2 reports released Wednesday by Fox Corporation and Roku, and on Thursday by Beasley Media Group and Urban One. There's also great comments about the use of "audio" vs. "radio" from Saga head Ed Christian. LISTEN HERE

How can you take a playful approach to planning and practicing for your next gig? If you are going it alone without a public speaking coach, here are six steps from veteran PR pro Rosemary Ravinal you can take on your own to prepare for your presentation through playtime.

The term "Latinx" has emerged in recent years as one used when discussing Hispanic Americans without making a gender specification. Some have argued that the term needs to be retired, as few Hispanics use the term themselves. A new Gallup poll solidifies this argument, while also showing that Blacks aren't clamoring to be defined as "African American."

WideOrbit, known for its broadcast TV and radio inventory and revenue workflow management products, has initiated a round of executive promotions designed to "better align with, and better serve" its clients. This sees its President and EVP/Sales stepping down from a role he's held for 20 years.

If there's a silver lining to the rapidly increasing number of COVID-19 cases in Florida, California and parts of Ohio and Georgia, it is this: Lysol has your back, broadcast TV.

Hyundai has teamed with Univision as the new presenting sponsor of Sábado Futbolero — its "Saturday Soccer" program slate. The campaign, #BecauseFútbol, features three new Spanish-language TV spots.

According to a recent Horowitz Research survey, demand is ever-expanding for new, high-quality Spanish-language content on par with English-language content among individuals and families with identities ranging from Hispanic to Afro-Latino/a/x and across language and acculturation segments nationwide.

There are thousands of stories all around you. You simply need to understand what makes for good stories and how to use them for strategic communication, veteran public relations executive Rosemary Ravinal notes in this column.

With third-party "cookie depreciation," there’s now greater emphasis on first party data. As such, Nielsen has unveiled a new approach to measuring authenticated and unauthenticated web traffic. This will see Nielsen become the only platform to validate first party server data with real consumer behavior.