Adbiz

The latest Media Monitors Spot 10 TV report is out, and it shows Procter & Gamble Co. making a new push designed to boost sales of one of its best-known brands. We also have an exclusive look at the Spot 10 Cable report for the week ending July 4, 2021.

Though most broadcast media have returned to their studios, many interviews will continue to take place on Zoom. The bar has been raised for showing up looking sharp and professional. How should you prepare for a press interview? Veteran public relations executive Rosemary Ravinal offers these tips.

Did you know that 82% of advertisers are looking for “direct to consumer” strategies to grow in an increasingly competitive environment? This is one of the challenges Kantar mapped out in a Media Navigator study that it has just launched.

As part of RAB’s Business Accelerated initiative, Provoke Insights, a full-service market research firm, will be rejoining the radio industry sales advocacy organization for a live presentation offering insights on today's consumer.

Of all of the advertisers using Spot Cable to reach consumers, there's one that stands out. And, it is perhaps the most recognizable coffee retailer in the world.

The latest Media Monitors Spot Ten TV report is noteworthy for its lack of movement among the brands actively using national television to reach consumers.

Add Best Buy to the list of big consumer brands that have committed to spending billions of dollars over the next four years with "BIPOC" and minority-owned "diverse" businesses. This pledge, the electronics retailer notes, "includes plans to increase all forms of spending" from nearly every corner of Best Buy — including marketing and how it advertises.

Advanced advertising company OpenAP has formed a new strategic alliance with AT&T’s ad technology platform that will enable OpenAP’s OpenIDSM audiences inside Invest TV, Xandr’s buyer self-service platform for linear television.

Public speaking mastery is hard work and requires tons of practice and great coaching. But, says veteran PR executive turned Zoom coach Rosemary Ravinal, if you take your delivery alone and the mental blocks that hold you back from greatness, there are a few things you can do improve right away.

A look at the latest Spot Ten TV report shows a pharmaceutical brand is now the leader at the stations monitored by iHeartMedia-owned Media Monitors. That hardly takes away the continued fight for consumers being waged by auto insurers through the use of spot TV.

The latest Media Monitors Spot Ten Radio report is littered with in-house promotional announcements from Media Monitors owner iHeartMedia. Is that a sign of a spot slowdown for national radio advertisers?

Want to take your coaching game to the next level? This column from expert sales trainer Barrett Riddleberger is worth six minutes of your time. Here, he provides a list of "proven" techniques that effective sales managers use to improve sales performance.

The VAB, in partnership with the ANA's AIMM and presented by Univision, will host a weeklong virtual summit next week that provides "a virtual stage for new voices and candid conversations, featuring video advertising industry professionals whose experiences can inspire real shifts in mindset and offer practical guidance."

Nearly half of Gen Zs aren’t old enough to drive a car, yet they’re driving marketing and retail strategies around the world. “It’s a challenge to build loyalty among a generation whose digital prowess enables them to constantly discover and experiment, and who value the freedom to continually reinvent themselves,” an IRI research leader notes.

The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in "m-commerce "and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230 billion globally in 2021. There's just one caveat.