Adbiz

Of all of the advertisers using Spot Cable to reach consumers, there's one that stands out. And, it is perhaps the most recognizable coffee retailer in the world.

The latest Media Monitors Spot Ten TV report is noteworthy for its lack of movement among the brands actively using national television to reach consumers.

Add Best Buy to the list of big consumer brands that have committed to spending billions of dollars over the next four years with "BIPOC" and minority-owned "diverse" businesses. This pledge, the electronics retailer notes, "includes plans to increase all forms of spending" from nearly every corner of Best Buy — including marketing and how it advertises.

Advanced advertising company OpenAP has formed a new strategic alliance with AT&T’s ad technology platform that will enable OpenAP’s OpenIDSM audiences inside Invest TV, Xandr’s buyer self-service platform for linear television.

Public speaking mastery is hard work and requires tons of practice and great coaching. But, says veteran PR executive turned Zoom coach Rosemary Ravinal, if you take your delivery alone and the mental blocks that hold you back from greatness, there are a few things you can do improve right away.

A look at the latest Spot Ten TV report shows a pharmaceutical brand is now the leader at the stations monitored by iHeartMedia-owned Media Monitors. That hardly takes away the continued fight for consumers being waged by auto insurers through the use of spot TV.

The latest Media Monitors Spot Ten Radio report is littered with in-house promotional announcements from Media Monitors owner iHeartMedia. Is that a sign of a spot slowdown for national radio advertisers?

Want to take your coaching game to the next level? This column from expert sales trainer Barrett Riddleberger is worth six minutes of your time. Here, he provides a list of "proven" techniques that effective sales managers use to improve sales performance.

The VAB, in partnership with the ANA's AIMM and presented by Univision, will host a weeklong virtual summit next week that provides "a virtual stage for new voices and candid conversations, featuring video advertising industry professionals whose experiences can inspire real shifts in mindset and offer practical guidance."

Nearly half of Gen Zs aren’t old enough to drive a car, yet they’re driving marketing and retail strategies around the world. “It’s a challenge to build loyalty among a generation whose digital prowess enables them to constantly discover and experiment, and who value the freedom to continually reinvent themselves,” an IRI research leader notes.

The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in "m-commerce "and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230 billion globally in 2021. There's just one caveat.

The jury, curated with the help of 2021 Radio Mercury Awards Chief Judge Robin Fitzgerald, the Chief Creative Officer at BBDO Atlanta, is comprised of "thought leaders from across the country and represents all size markets with diverse audiences and cutting-edge creative work for advertising’s biggest brands," the RAB says.

The latest Media Monitors Spot 10 Radio report is out, and it shows a job search website building a formidable lead over all other comers. It speaks strongly of the long-term category potential for job seeker websites, and of the pressures of auto insurance brands to wisely divide their ad budgets between national radio and other forms of media.

There's perhaps no bigger category at linear media today than auto insurers. And, there's a fierce fight for supremacy shaping up at Spot Cable. Based on the latest data from Media Monitors, of the three brands in this hot advertising category, Liberty Mutual Insurance is the one that finishes at the top.

As June 9 began, a five-sentence Facebook post was made by one of its users. It generated 960 comments. Why? The post was made by Facebook's VP of its Global Business Group, the social media Goliath's No. 1 face on Madison Avenue. After a decade in the role, Carolyn Everson is exiting.