Adbiz

As the country continues to emerge from the pandemic, a Forecast 2022 session that includes the participation of TVB President/CEO Steve Lanzano is shaping up to be another provocative must-attend event. 

Forecast 2022 is poised to present 2021’s most provocative in-person conversation on the course of advertising — and what broadcast media leaders need to know. On November 16, GM Global CMO Deborah Wahl will offer an exclusive conversation on how broadcast fits into its marketing strategy. Also appearing: Doug Ray, of dentsu Americas.

It sounds hard to fathom just one day after a global outage crippled Facebook, WhatsApp, and Instagram, immediately triggering cybercrime concerns that Cybercrime Magazine Editor-in-Chief Steve Morgan will be addressing at Forecast 2022 on November 16. Yet, it is indeed true. Some 27.6 million U.S. households lack a home internet connection.

In one week, the "most comprehensive and validated diverse-owned media list in the industry" will be released. And, it will be paired with a "Diverse Owned Media Planning and Investment Guide" full of profiles and aggregated metrics of diverse-owned media on TV, radio and digital platforms.

More than a year later, Zoom burnout persists as virtual meetings have become a daily fixture of remote and hybrid work environments. This column from Rosemary Ravinal offers a half-dozen ways to combat Zoom fatigue.

During the 2020 Christmas season, a well-known brand of TexMex-style food products integrated some of its offerings into a Lifetime yuletide yarn. The products also found their way into one of Food Network’s top cooking programs.  Did those product placements translate to a bump in sales?

There aren't much week-to-week changes among the top paid advertisers using spot radio to reach consumers. That's a sign of media commitment to AMs and FMs. But, given the high number of iHeartRadio promotional spots seen, it also points to more opportunities for brands to take advantage of radio's hyped "reach" factor.

Hybrid shopping, localized travel, a focus on health and wellness, the rise of challenger brands and an increase in e-commerce in areas of higher infection, are some of the buying behaviors in the U.S. that remain in a post-pandemic era. Here's what this may mean for your advertising trends in 2022, courtesy of Ascential-owned research firm WARC.

Stay-at-home ordinances and remote work mandates eliminated the daily commute. As a result, Spanish-language in-car radio listening and ad revenue "plummeted" during the early months of the global COVID-19 2020 shutdown.  Now, dollars are surging, says Entravision's Angie Balderas.

Video communication engages two senses of our five: sight and sound.  But how can we stimulate the other three with the existing digital technology?  Longtime public relations pro Rosemary Ravinal says it can be done through the memory of how things taste, feel and smell. "Video calls favor what we see over what we hear by a ratio of 90 to 10%," she says. 

Small business, restaurants, retailers and numerous other industries are facing a labor shortage. Thus, Media Monitors says, looking at who’s advertising today on radio, broadcast television and local cable provides insights into the top companies looking to hire.

WARC has teamed up with iHeartMedia for a just-released study on media consumption and audio investment in the U.S. According to the report, "The Investment Gap: Understanding the Value of Audio," domestic consumers spend 31% of their media time with audio. But, brands allocate just 8.8% of their media budget on "audio," let alone Radio.

As social media and technology companies face criticism for not doing enough to stem the flow of misleading information on their platforms, a new Pew Research Center survey finds that some 48% of U.S. adults get news on social media sites “often” or “sometimes,” a 5 percentage point decline from 2020. 

What you wear during a virtual meeting can bring your confidence and executive presence to another level, veteran PR professional and "Zoom expert" Rosemary Ravinal notes in this column. "Large numbers of office workers continue to work remotely with video conferencing at the heart of the workday," she says. "So, the image you project can be critical to your success."

Why are you not you using a green screen when you Zoom? Public relations veteran Rosemary Ravinal recently conducted an informal poll on LinkedIn. What did she learn? More than 80% of respondents do not use a green screen with a virtual background. "That was disappointing, but not surprising," she says in this column.