Earlier this week, Procter & Gamble Co. Chief Brand Officer Marc S. Pritchard was in attendance at the ANA’s Multicultural Marketing & Diversity Conference, held in San Diego. It was the fifth year in a row Pritchard, a champion of DEI and multicultural marketing has spoken at the event.
This year, Pritchard wanted his appearance to serve as an opportunity to address what he calls “the entrenched habits in how we do marketing.” He also outlined a path to building new habits he says are needed to widen the opportunity for multicultural marketing.
