Adbiz

Virtual meetings will remain a major part of how we work for months, or perhaps years. And, as longtime public relations professional and "Zoom" expert Rosemary Ravinal sees it, this will provide new opportunities for those who acquire the skills necessary to deliver world-class online presentations.

What is the role social communities play in influencing purchase decisions? WARC, in partnership with TikTok and Publicis Groupe, came together for a just-released study that helps answer that question. Their work outlines what they say is "the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase."

A lively discussion of broadcast media's opportunities, digital competitors and regulatory challenges with four key broadcast media leaders is expected. What will they say? You won't be able to read it here, or anywhere else, as it is an exclusive no-press session at Forecast 2022.

Ranking number one among all advertisers, one friend to Radio aired 85,799 spots in September — up from 73,302 instances in August. That's according to Media Monitors advertising data covering the period between August 1 and September 30, 2021.

Is a subscription to SiriusXM really worth the money, especially in a locale where HD Radio multicasts abound and Bluetooth connectivity puts audio from around the world through one's car speakers in a matter of seconds? According to our Editor-in-Chief, the answer is an easy one: Yes.

It’s been way too long since broadcasters have been able to gather, meet, network, and discuss. Don't wait until April. Secure your seat in New York for Forecast 2022, an exclusive gathering where broadcast TV and radio's top leaders will be — live and in-person.

At Agora’s RTE2021 conference, Brad Altfest, the company's Director of Business Development, Media and Entertainment, moderated a conversation with video player software provider NexStreaming CEO Carlos Lucas; live video solution provider TVU Networks SVP, Solutions Jared Timmins; and streaming media business VisualOn CEO Yang Cai on the future of broadcasting and OTT. Here's Altfest's summary of the chat.

In late September, the analytics and advertising division of AT&T that operates the Community digital advertising online platform released its annual "Relevance Report" findings." This year’s report focuses on the state of convergence and advanced TV, and there's certainly something to glean for over-the-air broadcast television station operators from the findings.

Today, digital media and technology have permeated businesses at every level. Yet, they continue to create fundamentally new challenges in the crisis and risk management field. Perhaps Edelman’s just released 2021 Connected Crisis Study can help. It sheds new light on how significant this shift has become, and how far companies still have to go, to adapt.

Swagger Institute and P1 Learning are teaming up for a third time to stage a virtual sales and management training summit. The two-day affair is scheduled for January 26-27, 2022.

With the right insights, marketers can create solutions for today, and also shape how their media buy looks. In this Media Information Bureau column, brand strategist Whitney Dunlap-Fowler offers her expert analysis of how the right cultural insights can be best used for one's branding needs.

As the country continues to emerge from the pandemic, a Forecast 2022 session that includes the participation of TVB President/CEO Steve Lanzano is shaping up to be another provocative must-attend event. 

Forecast 2022 is poised to present 2021’s most provocative in-person conversation on the course of advertising — and what broadcast media leaders need to know. On November 16, GM Global CMO Deborah Wahl will offer an exclusive conversation on how broadcast fits into its marketing strategy. Also appearing: Doug Ray, of dentsu Americas.

It sounds hard to fathom just one day after a global outage crippled Facebook, WhatsApp, and Instagram, immediately triggering cybercrime concerns that Cybercrime Magazine Editor-in-Chief Steve Morgan will be addressing at Forecast 2022 on November 16. Yet, it is indeed true. Some 27.6 million U.S. households lack a home internet connection.

In one week, the "most comprehensive and validated diverse-owned media list in the industry" will be released. And, it will be paired with a "Diverse Owned Media Planning and Investment Guide" full of profiles and aggregated metrics of diverse-owned media on TV, radio and digital platforms.