The year 2020 was a year like no other. A pandemic of global proportions will be written into the history books. So will actions tied to a summer of activism brought on by social unrest and renewed questioning of the “status quo.”
A call to action came to fruition as never before seen. And, CMOs and Brand Managers are paying attention as consumers watch and listen to how brands are reacting. Creative directors and media buyers are shifting greater focus and budget to better reach a more diverse audience. Yet, Hispanic advertising executives continue to lament that even with Census 2020 data in their hands, the ad spend versus the population remains out of whack.
What can your media company do? Ensuring someone sits in on an exclusive Forecast 2022 session devoted to the new American mainstream and how marketing and advertising must reach all consumers is a session definitely worth attending.
At Forecast 2022, Deborah Wahl, Global Chief Marketing Officer at General Motors, sits down with American Urban Radio Networks CEO Chesley Maddox-Dorsey for an exclusive conversation on GM’s commitment to increased minority media expenditures along with her thoughts on how broadcast media fits into GM’s marketing strategy.
They will be joined by Doug Ray, Chief Product Officer, Global Media at dentsu Americas, who has been instrumental in the creation and launch of Project Booker, an initiative focused on African American-developed and -owned content that is being distributed on African American-owned radio and is leading the way in how the global media agency community is doing business with African American-owned media.