“The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled,” remarks Bill Livek, Executive VP and CEO of Comscore. “The marketplace is no longer willing to settle for a measurement source that relies on small panels to drive decision-making for a multi-billion-dollar industry. Rather, the appeal of the future is a transparent path built on a stable, reliable methodology and a foundation of proven technology, which captures the shift change of modern viewership consumption.”
With that, Livek has made it clear that Comscore has “pioneered” the modern technology powering the future of media measurement. And, the company executive trumpets that view in what he calls “an open letter to the industry.”
