Broadcasters Foundation Launches Annual Year-End Giving Campaign

A 501(c)3 charity, the Broadcasters Foundation is the only organization dedicated exclusively to delivering financial aid to broadcasters and their families whose lives have been upended by tragic illness, accident, or catastrophe.

Introducing The ‘U.S. Audio Media Forecast’

It's being called "the most comprehensive and in-depth source of econometric data and analysis covering the entire U.S. audio media industry for the 2019-2023 period by all three industry KPIs. Here's your first look at PQ Media's "U.S. Audio Media Forecast," which covers over 40 audio media platforms, channels and categories.

What are You Doing to Protect Your Station?

It's a question Lee Miller, Executive Director of low-power television and OTT advocacy group ATBA, addresses in a new opinion piece. And, it is a major topic facing broadcast media leadership and air personalities alike that will serve as the centerpiece to a highly anticipated Forecast 2022 conference panel.

The InFOCUS Podcast: Brian Wieser, groupM

In this InFOCUS Podcast, presented by dot.fm, RBR+TVBR Editor-in-Chief Adam R Jacobson chats with groupM's Brian Wieser in an exclusive conversation that serves as a precursor to a Forecast 2022 discussion on Broadcast Revenue Trends and Expectations for 2022. LISTEN HERE

Emmis Founder Shares Career Success, Misses, In New Book

Emmis Communications founder and CEO Jeff Smulyan has seen a lot in his career. Now, thanks to his teenage daughter, he's collected his thoughts, put pen to paper, and has written a book that is set for a 2022 release.
CIMM logo

‘A Common Language for Media Measurement’

CIMM and the ARF have just released the fourth iteration of their common language for media measurement. Lexicon 4.0 now has over 4,000 terms and definitions -- from Addressable Advertising to Vanity Metrics -- and is outlined here.
Rosemary Ravinal

Tips For Greater Online Team Engagement

Faced with the reality that remote teamwork will continue indefinitely, department heads and meeting managers are eager to find activities to bring teams closer together. Rosemary Ravinal, the veteran public relations executive turned "Zoom" master, has some suggestions.

NATPE Miami is Back. In-Person Protocols are In Place.

In late January 2020, the National Association of Television Program Executives (NATPE) successfully staged its NATPE Miami conference. Even as concerns over the COVID-19 virus grew across Asia, there was little worry that a pandemic would sweep across North America. Now, two years later, NATPE Miami is back. And, it will very much be an in-person event.
Michael Nathanson

The Supply Chain Blame: Advertising’s ‘Fake News’ Story?

MoffettNathanson Senior Analyst Michael Nathanson is not sure who to trust: ad agencies who dismiss supply chain woes as a worry or some of their biggest clients, who believe they'll slice their ad dollars because of the problem. "We believe the difference in these views is that the agencies are not just exposed to media spend, but have a variety of businesses serving broader marketing needs for their clients," he notes.
Mark Pritchard, P&G

P&G’s Pritchard Offers ‘New Habits for Multicultural Growth’

Appearing at the ANAs Multicultural Marketing & Diversity Conference in San Diego, P&G marketing head Marc Pritchard spoke of what he calls "the entrenched habits in how we do marketing." He also outlined a path to building new habits he says are needed to widen the opportunity for multicultural marketing.

Study Suggests Gender Imbalance Continues In National Media

WMC researchers came to this conclusion after analyzing some 62,002 pieces of content from January 1 through March 31 for 30 news outlets across four platforms: print newspaper, online news, broadcast network and cable TV news, and wire services in the United States. Local radio and TV was absent from the study, prompting a RBR+TVBR Observation.
Bill Livek, Comscore

Comscore’s CEO Touts Company’s Abilities In ‘Open Letter’

CEO Bill Livek has made it clear that Comscore has "pioneered" the modern technology powering the future of media measurement. The company executive trumpets that view in what he calls "an open letter to the industry." Whether the letter is factual or a long marketing piece remains up to the industry to judge.

The Executive Decision: Attendance at Forecast 2022

Radio and television executives have had few opportunities to share their perspectives, projections, and visions for the broadcast industry in-person for the last 18 months. That's one primary reason why Forecast 2022 is the C-Suite Event of the Year — with attendance from radio and TV's top leaders confirmed.
Cliff Freeman with the late Clara Peller, made famous for her line "Where's The Beef" in a series of Wendy's commercials that aired in 1984.

R.I.P. Cliff Freeman: A Creative Master Of Broadcast Advertising

He was a branding master. "Pizza, Pizza?" and "Where's The Beef?" were his ideas. Cliff Freeman passed away of pneumonia nearly two months ago at the age of 80, and news of his passing eventually made headlines across October. Broadcast media owes a debt of gratitude to Freeman, our Editor-in-Chief says in this Media Information Bureau column.

Cyber Security Starts at the Top. Is Your C-Suite On It?

Cyber security expert Steve Morgan, founder of Cybersecurity Ventures and Editor-in-Chief at Cybercrime Magazine, has some great advice on how to prevent a potentially crippling incident from thwarting day-to-day operations at your radio and/or television stations. He'll be sharing his thoughts exclusively at Forecast 2022 on November 16 in New York — a "no press" event you need to be at.