Adbiz

The latest Media Monitors Spot Ten Radio report has been released by iHeartMedia, and it shows a lot of returning and continuing brands committing to AM and FM radio spots for the week ending August 29. The big returnee this week? The Home Depot.

Organizations often launch diversity and inclusion initiatives as strategic imperatives to create more equitable and inclusive work environments. While it’s the right thing to do, it’s often assumed that there’s immediate buy-in across the board. That’s not always the case, however, culturally integrated market research agency ThinkNow says.

Borrell Associates has just completed the analysis of its annual local advertiser survey, conducted in April, May and June. The findings are now available for all to digest. What's the biggest takeaway?

Buyers and sellers of linear television ad inventory now have a fully transparent solution enabling them to automate and expedite the activation of data-driven linear video inventory without changing existing workflows or technologies.

From big brick and mortar retailers to auto insurance specialists and a big Procter & Gamble Co. brand, there's lots of strong activity at spot television for the week ending August 22.  The variety in advertiser categories is a welcome sign, even as Auto was absent ahead of the next end-of-month sales push.

The latest Media Monitors Spot Ten Radio report shows that there's little movement from last week, with respect to fully paying advertisers and the amount of commercials aired for each of them for the week ending August 22.

With the NAB Show adopting a vaccination mandate for all attendees and RBR+TVBR learning Friday that some sort of virtual option is in the works for fully registered participants, an event "where the world's leading digital creators, platform innovators, and their fans converge in one place" won't be happening less than two weeks later in Southern California.

Who knew that building awareness and inspiring consumers to get fit could benefit from a multiplatform marketing agreement with a company focused on audio content creation and distribution via streaming and broadcast platforms? It's the latest innovative ad sales partnership inked by iHeartMedia.

Public speaking on Zoom is not a panacea for nervous speakers. On the contrary, it poses its own set of challenges that can be overcome with practice, focused exercises, and good coaching. In this column, Ravinal provides a variety of exercises and techniques to counter glossophobia, the scientific term for performance anxiety or stage fright.

While linear TV vehicles have long been a mainstay of political ad spending, viewer consumption habits have changed drastically in the last year alone. Now, new findings suggest that in the next election cycle, 17% of political ad spend will to shift to streaming. That's a whopping $1.5 billion not going to broadcast or cable television.

Out of Home (OOH) specialist Talon is joining forces with MadHive, the tech platform powering OTT efforts for broadcast TV station owners including The E.W. Scripps Co. and TEGNA. The goal: to connect digital audiences across two of the fastest-growing U.S. ad channels. Why does it matter? Some 64% of brands and agencies think sequential messaging across OTT and DOOH is important.

Across the nation, there's still plenty of time to plan for the start of the school year. And, that led Walmart to bump up its spot plays at the TV stations tracked by Media Monitors. We also look at the latest Media Monitors Spot Ten Cable report.

There's a new leader on the latest Spot Ten Radio report from Media Monitors. And, it demonstrates that one auto insurance brand isn't trimming its ad commitment to broadcast radio.

On Thursday, global advertising company dentsu announced that it has adopted a new policy in which it will pay all minority-owned media within 30 days. This includes Black-owned radio and television stations, and is a decision that the National Association of Black Owned Broadcasters (NABOB) calls "a game-changing commitment."

Borrell Associates has released another nugget from its April to late June 2021 Local Ad Agency Survey. Here's what broadcast media executives and sales associates need to know about how this rise could impact their chances of a buy — or not.