Advertiser Stability The Hallmark of Spot Radio


The latest Media Monitors Spot Ten Radio report shows that there’s little movement from last week, with respect to fully paying advertisers and the amount of commercials aired for each of them for the week ending August 22.

As shown below, Progressive, Indeed, Babbel, GEICO and Bank of America — along with Grainger — are committing to their radio budgets.

For Progressive, that translates to nearly 54,000 spot plays for the week ending August 22.

For No. 10 Grainger, roughly 30,700 spots were detected for the week.