Adbiz

In late January 2020, the National Association of Television Program Executives (NATPE) successfully staged its NATPE Miami conference. Even as concerns over the COVID-19 virus grew across Asia, there was little worry that a pandemic would sweep across North America. Now, two years later, NATPE Miami is back. And, it will very much be an in-person event.

MoffettNathanson Senior Analyst Michael Nathanson is not sure who to trust: ad agencies who dismiss supply chain woes as a worry or some of their biggest clients, who believe they'll slice their ad dollars because of the problem. "We believe the difference in these views is that the agencies are not just exposed to media spend, but have a variety of businesses serving broader marketing needs for their clients," he notes.

Appearing at the ANAs Multicultural Marketing & Diversity Conference in San Diego, P&G marketing head Marc Pritchard spoke of what he calls "the entrenched habits in how we do marketing." He also outlined a path to building new habits he says are needed to widen the opportunity for multicultural marketing.

WMC researchers came to this conclusion after analyzing some 62,002 pieces of content from January 1 through March 31 for 30 news outlets across four platforms: print newspaper, online news, broadcast network and cable TV news, and wire services in the United States. Local radio and TV was absent from the study, prompting a RBR+TVBR Observation.

CEO Bill Livek has made it clear that Comscore has "pioneered" the modern technology powering the future of media measurement. The company executive trumpets that view in what he calls "an open letter to the industry." Whether the letter is factual or a long marketing piece remains up to the industry to judge.

Radio and television executives have had few opportunities to share their perspectives, projections, and visions for the broadcast industry in-person for the last 18 months. That's one primary reason why Forecast 2022 is the C-Suite Event of the Year — with attendance from radio and TV's top leaders confirmed.

He was a branding master. "Pizza, Pizza?" and "Where's The Beef?" were his ideas. Cliff Freeman passed away of pneumonia nearly two months ago at the age of 80, and news of his passing eventually made headlines across October. Broadcast media owes a debt of gratitude to Freeman, our Editor-in-Chief says in this Media Information Bureau column.

Cyber security expert Steve Morgan, founder of Cybersecurity Ventures and Editor-in-Chief at Cybercrime Magazine, has some great advice on how to prevent a potentially crippling incident from thwarting day-to-day operations at your radio and/or television stations. He'll be sharing his thoughts exclusively at Forecast 2022 on November 16 in New York — a "no press" event you need to be at.

The recent press about General Motors (GM) investing in the minority-owned "media ecosystem," while warranted and overdue, still treats all "minority" owners as Black or Hispanic. That's the theme of this Letter to the Editor from the President of In-Language Radio, Jamie Arbona.

Here's something you may want to read while not consuming anything hot: Advertiser spend on TV and social media is twice as high as daily consumption. That's the not-so-pleasant takeaway from new WARC analysis, conducted on a global level, of more than 715,000 consumers across 100 markets.

What can your media company do to ensure that it is working closely with advertisers and brand managers who wish to connect with all consumers in a dynamic way? An exclusive Forecast 2022 session focused on the importance of connecting brands with the "new American mainstream" is a must-attend event you'll want to save a seat for today.

As traditional cable and satellite providers struggle to retain customers in the highly competitive and increasingly fragmented streaming media ecosystem, Black audiences, largely known as loyal cable and satellite television customers, are increasingly opting to cut the cord.

Virtual meetings will remain a major part of how we work for months, or perhaps years. And, as longtime public relations professional and "Zoom" expert Rosemary Ravinal sees it, this will provide new opportunities for those who acquire the skills necessary to deliver world-class online presentations.

What is the role social communities play in influencing purchase decisions? WARC, in partnership with TikTok and Publicis Groupe, came together for a just-released study that helps answer that question. Their work outlines what they say is "the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase."

A lively discussion of broadcast media's opportunities, digital competitors and regulatory challenges with four key broadcast media leaders is expected. What will they say? You won't be able to read it here, or anywhere else, as it is an exclusive no-press session at Forecast 2022.