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If you think that introverts are shy and fearful of public speaking and extroverts are chatty and confident, you may be mistaken, says public relations veteran and "Zoom" expert Rosemary Ravinal. "I discovered early in my career that I’m an introvert," she writes. The tips in this column combine Ravinal's experiences with those of many colleagues and clients.

The ANA, 4A’s and CIMM have launched a joint initiative to explore the industry’s transition to a multi-currency TV market in the U.S. Specifically, the study will assess the opportunities and challenges presented by the transition and will seek to develop practical recommendations that can help to ensure the success of the transition.

The TVB 2022 American Conversation Study, conducted by Engagement Labs, examines media’s influence on word of mouth marketing, while the 2022 Political Media Usage Studies look at media usage across linear and digital platforms in 2022 politically competitive states.

Is OTT also draining ad dollars from linear media? While many may be asking that question, check out this fast fact:  Brand ad spend on the OTT Platforms measured by MediaRadar in the first quarter of 2022 was more than $350 million — significantly more.

Fincons Group, the international system integrator with experience in the media & broadcast sector stateside and Europe, has launched its new comprehensive rights management product.

Mark June 22-23 on your calendar if you're a Wisconsin Broadcasters Association member. Those are the dates of the WBA Summer Conference, and it's being held in La Crosse, Wisc. And, there are options -- including a golf outing.

"Hand and finger gestures amplify the impact of your spoken words by as much as five times," notes public relations veteran and "Zoom expert" Rosemary Ravinal. "In fact, people will remember more of what you said if you gesture while you speak." Learn more in this freshly penned column.

The series, “Beyond Impressions: Insights From Broadcast Experts,” officially kicked off during the 2022 NAB Show and will air on the Marketron YouTube channel. It is available for free to anyone who subscribes to it.

Does your show need to be part of a podcast network? How do you get your show into a network? And, most importantly, can you make real money by being involved with a network? All of those questions will be answered on July 19, during the "How To Make REAL Money Podcasting" virtual conference presented by Streamline Publishing.

"Short attention spans in person and online compel us to do better when we want to engage people when we speak or set the stage for the featured guest who will follow," says Rosemary Ravinal. In her view, the introduction is the on-ramp for a powerful opening. Her latest column offers valuable tips for both main stage speakers and emcees.

This is according to Standard Media Index who captures actual invoicing data from all major holding companies and most major independents, representing 95% of national brand ad spend. But, does this mirror Borrell Associates' data showing that digital is fueling all of this growth?

A just-released Borrell Associates research report chronicles the growth and shrinkage within the local advertising industry and offers insights and benchmarks for local media companies trying to navigate that landscape with their digital initiatives.

What's the size, share and trend headline associated with social media advertising? It's a question many linear media sales associates should have the answer to, as it could help them better compete for dollars in an increasingly competitive space.

Horizon Media has a new product designed to better target multiracial consumers. The media buying and planning shop sees it as "a critical precursor to media and investment planning," one that will help advertisers develop more thorough, inclusive strategies to better engage diverse audiences.

Not happy with the ratings data Nielsen provides your radio and/or television stations? Marketers are right there with you, it seems. That's according to the nation's dominant audience measurement and consumer data firm.