Too often, the ad spot is given less attention than the spot placement, programming the ad for failure. None of us — the consumer, the client, or the rep — wants to be disappointed by an ad that doesn’t hit the mark. It’s time to learn how to effectively reach consumers not only with great ad placement, but with the more important ad content.
The Radio Masters Sales Summit presents “Great Copy Makes a Difference” on September 23.
Moderator Jinny Laderer, Founder/President Emerita of vCreative, will lead an interactive and engaging session where you will walk away with at least five points that will help you improve copy and deliver a compelling message.
Laderer started her career as a copywriter and has worked on air, in news, and in sales but found her passion as a creative services director. During her career she was awarded four Pennsylvania Association of Broadcasters Awards for commercial production. Laderer continued her success with the creation of vCreative, offering vPPO creative software currently used by over 6,000 stations. Stepping down as CEO in 2021, she is currently president emerita for vCreative.
Featuring the best of the best in the industry, panelists Yaman Coskun, Founder/CEO, Yamanair Creative, Gene Filiaci, Creative Director, Advantage Systems Inc, and Josh Ryan, Creative Director, Zimmer Communications, will bring you their years of experience and creativity.