Radio’s expansive evolution into the digital world impacts account executives and the operating staff at stations across the country. New software applications for digital orders and distinctly separate workflows that can fulfill and execute on multi-platform campaigns can create new obstacles for managers.
From training staff with an already hectic workload to adding more layers of complexity to the program — it can be overwhelming. The good news is that you are not alone in learning how to make sure that top-line growth is not constrained or cancelled out by the operational and execution aspects of digital opportunities.
How can one keep all of the digital balls in the air? Answers will arrive at “The Power of HOW: A Manager’s Guide to Managing and Maximizing Digital Platforms” during the Radio Masters Sales Summit.
The conference session, scheduled for September 23, features vCreative CEO Susie Hedrick as the moderator.
Hedrick knows firsthand the challenges managers are facing as they reshape and revitalize their stations.
Together with panelists Jamie Cohen, SVP/Broadcast Digital, Salem Media Group; Ralph Renzi, VP/General Manager, Cox Media Group/Miami; and Jennifer Williams, Director/Digital Media & Strategic Initiatives, Bonneville Digital, Hedrick will lead a discussion on how to integrate and reorganize the traditional business practices into this new world.
As some of the best operators in the business, our panelists will share not only the tactical solutions, but the challenges they face in an ever-changing game of revenue versus bottom line.
Don’t drop the ball — Registration is now open for this limited seating event!
