Adbiz

"We have to pursue a different path."  That's the viewpoint of Bob Liodice, CEO of the Association of National Advertisers (ANA), speaking at Forecast 2023 on Wednesday. While marketers are taking inclusivity and diversity and making it front and center, what can broadcast radio and TV glean from the ANA's CMO-endorsed Growth Agenda?

With holiday season already here, based on the amount of all-Christmas radio stations around the U.S. and holiday goods at retailers, how can one better understand how brands can build a more cost-effective audio strategy to reach On-the-Go Families between now and the end of the year? Scott Simonelli of Veritonic has some ideas to share.

The broadcast industry technology provider says two new features "are crucial" for TV and radio broadcasters when working with agency and local direct advertisers. "These advancements help organizations eliminate manual data re-entry that can lead to errors, freeing up their teams to focus on revenue-generating activities," Marketron says.

As of Monday, just three seats were available for Forecast 2023, the broadcast media industry's most prestigious leadership conference. Don't miss out on attending this VIP, no-outside-press event on Wednesday, November 16 at the Harvard Club in New York. Who's going to be there?

Looking for a new way to bring additional revenue to your radio stations? Are your broadcast media properties in an area that is heavily reliant on tourists? Perhaps Pacific Media Group's brand-new partnership with the Hawaiʻi Visitors and Convention Bureau is something worthy of replication.

One of the biggest changes seen with post-COVID networking and business conference interaction involves business cards. Some used new technology to make their cards stand out — and make these professionals noticed. It's perfect business intelligence for those attending next week's Forecast conference in New York and other big events in 2023, courtesy of Rosemary Ravinal.

Michelle Chong, Group Director of Planning at Fitzco, addresses the challenges in cross-platform marketing and how one should approach planning a campaign with cross-platform marketing in this latest InFOCUS Podcast, presented by dot.FM and hosted by Adam R Jacobson. LISTEN HERE

Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the big challenges for brands in 2023. WARC’s Marketer’s Toolkit 2023: Global Trends Report, released today, offers a deep dive into the subject.

With Carlos Santiago, co-founder of the ANA's Alliance for Inclusive and Multicultural Marketing, and AIMM Executive Director Karla Lucia showing attribution analysis that validates that culture is a critical to sales growth, CarMax executive Clary Leffel shared how the brand has been testing the impact of culture in their total market, Black and Hispanic creative at a ANA Multicultural and Diversity Conference session we've summarized in this InFOCUS Podcast, presented by dot.FM.

The rapid growth of retail media in the U.S., expedited by the pandemic and boosted by social commerce, is set to bring new opportunities for brands. However, to keep up with the pace, marketers will require new capabilities, team structures and skillsets, finds WARC.

The Library of American Broadcasting Foundation (LABF), in partnership with Benztown, the University of Maryland (UMD) and the Broadcast Education Association (BEA), are creating a produced 90-minute on-demand recorded zoom video session focused on radio and podcasting for colleges and universities utilizing the LABF collection.

Believe it or not, 2023 marks the NAB Show's 100th anniversary. As such, the upcoming convention and expo in Las Vegas will celebrate the event's "rich history and pivotal role in preparing content professionals to meet the challenges of the future."

Havas Media Group has launched a multicultural media practice for North America. Based in Miami, it will focus on connecting brands with Hispanic, African American, Asian American and LGBTQIA+ audiences and consumers.

Do you like the sound of your voice? Veteran PR executive Rosemary Ravinal notes, "If you’ve ever taken voice lessons, you’ve experienced the rigor of working with your vocal toolbox. But average folk seldom consider the sound of their voice until they hear themselves recorded on video or audio." If you are someone who squirms when you hear your voice, this column is for you.

Respected ad trend expert Gordon Borrell, CEO of Borrell Associates, joins Forecast 2023 for an exclusive conversation with four of the top radio and television executives on November 16. The esteemed group of panelists includes Greg Ashlock of iHeartMedia; Caroline Beasley; Deb McDermott, of Standard Media Group; and Jordan Wertlieb, of Hearst Television.