Adbiz

Leading economic indicators suggest an economic downturn is coming. But, what does that mean for media companies reliant on SMB ad dollars? Gordon Borrell points to radio's revenue trends as a sign the digital evolution is upon us — and it is only bound to get bigger in the coming months.

The United States remained the world’s largest media market at year-end 2022 but ranked eighth as far as spending growth, slipping from the third fastest-growing market in 2021. That's one key takeaway from PQ Media's Global Advertising & Marketing Spending Forecast for 2023-2027.

Looking at our smartphone produces a hit of dopamine, but when are we checking it too much? And how is it impacting attention spans as we watch TV? The team behind the Solitaire Bliss online card game surveyed some 2,000 Americans to find the answers, and they could be of keen interest to your ad sales and programming teams.

The average human attention span is 8.25 seconds. That’s 4.25 seconds less than in 2000, veteran Public Relations executive and "Zoom expert" Rosemary Ravinal notes. As she sees it, this is a product of digital information overload and social media, decreasing attention calls for clear, concise, and compelling communication. What's a public speaker to do?

Nearly 300 audio and podcast advertising influencers, including representatives from major brands, agencies and publishers, gathered on February 15 for Veritonic’s second annual Audio Intelligence Summit. The goal? To dive deep into key advancements and technologies in audio advertising.

TV is the most important influencer at all stages of the purchase funnel. That's one of the top findings in the just-released "2023 Purchase Funnel Study" from TVB, which sought to identify the importance of media platforms in influencing consumers during the purchase decision process.

The average television viewer may not give much thought to commercials outside of whether they’re entertaining or not. However, there is a rather complex science behind what commercials you see and when you see them. A Rensselaer Polytechnic Institute team says they've proved it.

Who uses TikTok? Look no further than your local high school or nearest university. But what about Facebook? These are your "Friends" fans who grew up with it on NBC or via Nick At Nite. That's according to new research from NuVoodoo Media Services.

The innovation arm of the NAB has released the final report from its First-Party Data Direct-to-Consumer Accelerator. As the NAB sees it, these strategies could eliminate the loss of upward of $2 billion in annual digital revenue for broadcast radio and television.

The SAG-AFTRA National Board, meeting by videoconference, has "overwhelmingly" voted to extend National Executive Director Duncan Crabtree-Ireland's agreement. The agreement was approved with a vote of 87.68% yes and 12.32% no.

Public speaking can be a daunting task for anyone, but it can be especially challenging for people who stutter, like President Joe Biden. The challenges faced by people who stutter (PWS) and former stutterers, including "Zoom expert" and veteran public relations executive Rosemary Ravinal, offer valuable lessons in communication, she writes.

Data for the annual report, which compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management, shows progress in the ranks of female General Managers and Sales Managers. But, the MIWs say, the greatest challenge for women lies in Program Director/Brand Manager positions.

"Magic Mike's Last Dance" may not be a cultural phenomenon, but it is certainly buzzworthy. And, to help build that buzz, the film's marketing and promotion team last week turned up the heat at Spot Cable.

There are many myths about what constitutes good leadership communication, says "Zoom expert" and veteran public relations executive Rosemary Ravinal. "I love busting the...

What is the gap between women and men in broadcast media with respect to gender diversity? Attendees of the FCC's Communications Equity and Diversity Council Media Ownership Diversity Symposium received fresh insight and intelligence on the subject as Maria Brennan, President/CEO of The WICT Network, virtually presented findings of the "Par Study on Diversity and Inclusion."