The emergence of streaming services has created a significant challenge for traditional broadcast television networks in the U.S. While there is greater focus now on how brands and companies can diversify their advertising strategies across new media services, platforms and apps, and a major focus on advertising in streaming and modern media, this trend has actually opened up opportunities for linear TV and broadcast networks to diversify their revenue streams and increase the growth potential of the sector.
That’s the conclusion of U.K.-based Beatgrid founder Daniel Tjondronegoro, who penned an exclusive Media Information Bureau column for the Radio + Television Business Report.
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