Marketron has updated its ROI Calculator tool, which allows users to forecast radio over-the-air, third-party digital advertising and the newly added local TV OTA.
The product also allows users to benchmark their digital ad revenue against small-, mid- and large-size markets.
Updates include refreshed growth rates for 2023, 2024 and 2025. Marketron is sourcing data from BIA Advisory Services, the Borrell-RAB digital benchmarking report for radio, eMarketer and Pew Research.
Additionally, the calculator has new benchmark numbers for third-party digital by organization size.
The calculator is available for use at https://www.marketron.com/calculator/form.html.