Marketron ROI Calculator Gets Update for 2023


Marketron has updated its ROI Calculator tool, which allows users to forecast radio over-the-air, third-party digital advertising and the newly added local TV OTA.

The product also allows users to benchmark their digital ad revenue against small-, mid- and large-size markets.

Updates include refreshed growth rates for 2023, 2024 and 2025. Marketron is sourcing data from BIA Advisory Services, the Borrell-RAB digital benchmarking report for radio, eMarketer and Pew Research.

Additionally, the calculator has new benchmark numbers for third-party digital by organization size.

The calculator is available for use at