Adbiz

The President of HRN/Hispanic Radio Network will sit alongside Entravision Communications/Sacramento leader Angelica Balderas; Fletcher, Heald and Hildreth attorney Francisco Montero; veteran programming executive Jesus Salas of Spanish Broadcasting System; and Eric Garcia, of TelevisaUnivision.

Swagger Institute, P1 Learning, AdCellerant and the National Alliance of State Broadcasters Associations (NASBA) have again teamed up to provide a virtual sales and management training summit scheduled for this week.

What does magic have to do with public speaking? They are both about transformation, says veteran public relations executive and “Zoom expert” Rosemary Ravinal. "Done right, the spoken word can galvanize, inspire, empower, and move people to action," she says in this new column.

Urban One has embarked on a research product with the goal to improve podcast ad technology to ensure equal monetization opportunities for all creators of audio content. The research, the company explains, "will specifically address the industry's generally limited brand safety technology capabilities" for consumers who identify as Black, Indigenous and "People of Color."

The Center for Sales Strategy (CSS) has released its latest annual report on the state of media sales in the U.S. What's the key takeaway from the latest Media Sales Report?

How significant is SaaS technology to NEXTGEN TV and ATSC 3.0? Very, the just-released Winter 2023 RBR+TVBR Special Report — a full-color digital magazine — shares. The publication, available to all RBR+TVBR Members, also notes that half of America’s TV stations are behind the curve with ATSC 3.0 readiness.

Stations and broadcast groups are encouraged to enter their best community service campaign from the past year. Award categories are based on market size, and both NAB members and non-members are eligible to enter.

When was the last time you did a personal brand inventory? Veteran PR pro and "Zoom expert" Rosemary Ravinal believes the start of a new year is a perfect time to review your professional and personal social media profiles, e-mail signature, how you dress and how you introduce yourself to others. "Plus, your verbal and non-verbal communication are among the many assets that are uniquely yours," she advises.

The Media Rating Council has announced which of its members have been appointed to serve on the MRC's Executive committee, each taking two-year terms that commenced on January 1.

A new report finds that, as the TV industry shifts to a multi-currency marketplace, the primary perceived benefit is improved integration of cross-platform inventory to better enable transacting and counting of all ad delivery and audiences across all forms of viewing. However, lack of collaboration, new demands on systems, and process changes are creating roadblocks in the transition.

The "Elevating Women in Audio: MIW & Luminate Mentorship" sees the MIWs teaming up with Luminate, the company with the technology powering the Billboard music charts. The mentorship represents the fifth year in a row MIW and Luminate are collaborating on the program designed specifically for women in music programming.

Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Discovery, OpenAP and the VAB have announced the formation of a U.S. Joint Industry Committee (JIC) on premium video currency. The JIC will serve as a way to align and scale premium video standards for cross-platform currency and fund key data initiatives to accelerate measurement innovation.

Ad spend is growing, but at a slower pace. WARC’s latest forecast, released this week, removes $90 billion of growth potential for 2022 and 2023.  Why? "Digital media owners are likely to fight harder for ad revenue growth – and, increasingly, will compete with one another for ad dollars."

How different are adults aged 18-24 compared to teenagers between 13 and 17 when it comes to their passion and desire for TV content?  According to data from Horowitz Research, there's a big behavioral gap, with young adults in "Generation Z" making TV "increasingly relevant as the cohort matures."

How did the final week of 2022 shape up for Spot Cable and for Spot Television? For those in the MVPD world, HBO Max reigns supreme in a big way. But, new efforts at No. 2 and No. 3 are worth noticing as the latest Media Monitors Spot Ten Cable report is now available.