A random Tween enjoys her school library.

High School Radio Programs Engage Next Generation

Two state broadcasters associations have launched a wide-scale initiative designed to teach high school media students real-world radio skills. The students can curate and schedule music, record radio breaks, produce news and sports stories, interviews, and public service announcements.

Moms Love TikTok, New Study Finds

Moms in the U.S. are spending more time on the Internet, increasingly embracing digital devices, and using TikTok more. Those are some of the key findings from the just-released Moms and Media 2023 report from Edison Research.

Are AI-Powered Commercials a Possible Future Broadcaster Benefit?

Within the last week, Geoffrey Hinton departed Google over his outrage that Artificial Intelligence was being rapidly integrated into various new technology use cases, without the proper QC considerations. At the same time, the NAB points out, the first AI-generated television commercials were released. While the creative was imperfect, it could bring benefits to linear and digital video media in the years to come.

Is Ad-Supported Media Really In Consumption Decline?

From live sports rights being snapped up by broadcast television companies to the rise of "FAST" channels, ad-supported video options appear to be in a renaissance ... no? Data from PQ Media paints a much different portrait — one that says ad-supported media's share of consumers' media time is shrinking rapidly.
Gloria Constanza

Hispanic Market Leader Honored For Distinguished Service

Each year, the Hispanic radio community recognizes its outstanding leaders at the Medallas de Cortez awards ceremony, a highlight of the Hispanic Radio Conference. For the 2023 event, the partner and Chief Contact Strategist at d expósito & Partners will be honored with a special award for Distinguished Leadership in Hispanic media.

Ed Levine Snags Northeast’s Largest Car Show

Galaxy Media Partners is more than just an owner of radio stations in the Empire State. Its staged numerous events of late, namely food and wine festivals. Now, the company led by President/CEO Ed Levine is the owner of the largest car show in the Northeastern U.S.

A Gotham Giveback From iHeartMedia

The City of New York has its challenges, and among them is keeping mom-and-pop retailers, restaurants and other goods and services providers healthy and long-lasting. The owner of stations such as Q104.3, Z100 and KTU is now doing its part to ensure their survival across the Five Boroughs.
Rosemary Ravinal

Filler Words are Now Good In Public Speaking?

New research shows that fillers can be beneficial to both the speaker and listener. Veteran public relations professional and public speaking consultant Rosemary Ravinal unpacks that big revelation in this Media Information Bureau column.

P&G, iHeartMedia Team Up To Ensure Pride Isn’t Cancelled

It's an evening recognizing the LGBTQ+ community and celebrates organizations creating a more inclusive and equal world. Performances from top recording artists are a part of the event scheduled for June 15, and it's thanks to the nation's No. 1 linear media advertiser and the biggest owner of radio stations.

TV Streaming and Online Grocery Delivery Get a Mash-Up

Consumer-packaged goods (CPG) advertisers now have a way to make TV advertising "more relevant and performance-driven across the entire streamer’s journey." That's what Roku is touting, thanks to a partnership signed today with a major grocery delivery service.
Marc Pritchard, Chief Brand Officer, Procter & Gamble Co.

P&G: Radio Marketer Of The Year

What sets Procter & Gamble Co. apart from its peers when it comes to its commitment to reaching consumers via traditional AM and FM radio? That's one question we asked Radio Advertising Bureau President/CEO Erica Farber upon learning of the honor being awarded to P&G. 

Impressions Up 3.2% YoY, Even Without Olympics

Just ahead of this year’s NewFronts and Upfronts, iSpot is offering a "sneak preview" of its Q1 2023 TV ad report, released later this week. It highlights "all of the big trends from last quarter, along with the most interesting year-over-year trends." We've got some of the report's highlights to share.
NAB Joint Board Chair and Salem Media Group CEO Dave Santrella

The InFOCUS Podcast: NAB Show Wrap-Up

The 2023 NAB Show is now in the past. What were some of the key takeaways from the affair? RBR+TVBR Editor-in-Chief Adam R Jacobson trades notes with Radio Ink Online Editor Cameron Coats in this InFOCUS Podcast, presented by dot.FM. LISTEN HERE

Radio Mercury Awards Sound Last Call For Entries

The Radio Mercury Awards are issuing a last call for entries with five days remaining. The deadline was extended two weeks to April 24, covering any audio aired from that day back to January 1, 2022. The awards ceremony is scheduled for June 8th at Sony Hall in New York City.

Byron Allen’s Group Advances With Targeted Ad Choice

It calls itself the largest independent platform for advanced TV advertising. It's just been chosen by the company founded by Byron Allen to maximize advertisers' potential reach across two of its digital platforms.