At the end of 2022, Toya Washington announced that she would be exiting Hearst Television-owned WISN-12 in Milwaukee after 20 years at the station, where she became a popular news anchor.
Now, she’s returning to a company she worked for from 1997 to 2002 but not for an on-air post. Rather, she’s taking a newly created role focused on crafting and finessing the skills of the next generation of broadcast news talent.
As of today, Washington will coach and mentor anchors and reporters across all of Morgan Murphy Media‘s stations.
For Washington, it’s a step back to a company where she interned, and served as a reporter and news anchor while at WISC-3 in Madison, Wisc., where Morgan Murphy Media is headquartered.
Once she’s settled in at the company, Washington will visit stations for in-person coaching and connect virtually with journalists each month.
“The goal here is to help grow the skills of our journalists – period,” said MMM VP of News Colin Benedict. “Our teams have been asking for more direct feedback and coaching, and Toya has done it all successfully for more than 25 years. She’ll make an impact on day one.”
Educating isn’t new to Washington, as she currently serves on the Board of Visitors at the university’s School of Journalism and Mass Communication.
“My goal is to assist those dedicated to strengthening the news industry and help create, foster and grow a deeper connection between journalists and the consumer,” she said. “I can’t think of a better way to support both journalists and the communities we are honored to serve.”
