Adbiz

Borrell Associates on Thursday followed up its Tuesday webinar on local ad buying trends with a look at Media Advertising Effectiveness by rank for 2023. Guess what? There's good news for broadcast television ... and somewhat decent news for over-the-air radio, too.

In this InFOCUS Podcast, presented by dot.FM, we are pleased to share the "big a-ha" takeaways from Tuesday's Borrell webinar offering details from its 2024 local ad buyers survey. They reaffirm the forecasts that point to 2024 being a strong year — with traditional media performing well.  LISTEN HERE

Media workflow software provider vCreative has  partnered with Frequency, an audio ad management platform, to give radio broadcasters what it calls "next-generation tools to produce, manage, and deliver contextually-relevant ad creative in radio."

WMC’s “Women of Color in U.S. News Leadership 2023” focuses on women in legacy print and broadcast news as well as the fast-growing digital news sphere and details their approaches for creating more inclusive newsrooms, expanding definitions of news, attracting new audiences, and, consequently, increasing the bottom line.

Following two consecutive years of declining ad spend, TV is predicted to return to growth in 2024. But, is Connected TV fueling that forecast from dentsu?

How do you integrate the concept of authentic voice and personality into your communication style? How does it affect your ability to establish a genuine connection with your audience? How does it elevate your leadership stature? Public speaking coach Rosemary Ravinal has some ideas to share.

A proprietary commingled Identity (ID) product that integrates "best-in-class identity assets" from multiple providers into one graph has been released by the company.

WARC's annual survey of 1,400+ marketers across the world, which explores broader marketing thinking on budgets, media channels, measurement and investment plans, has yielded a key insight that could encourage broadcast media leaders. Some 61% of marketers expect business to be better in 2024.

The Nielsen 2023 Consumer Survey Report was distributed last week, and the results, based on some 3,000 consumers across the U.S. conducted earlier in 2023, yielded a sentiment about advertisements that undoubtedly deserves the attention of media industry C-Suite executives and CMOs alike.

"You can't afford to wing it no matter if you are the boss, a department head, or a team leader charged with delivering the remarks," public speaking coach Rosemary Ravinal says about holiday speeches and toasts. Here are ways to craft the perfect holiday speech that she says will leave your colleagues feeling warm and festive.

A new report from a non-profit trade organization dedicated to raising awareness of and advancing the growth of addressable TV advertising shares that the intent to use addressable TV advertising among non-users has doubled in the last two years.

The number of people who moved between states rose from nearly 7.9 million people in 2021 to approximately 8.2 million people in 2022, according to newly released U.S. Census Bureau estimates. The American Community Survey (ACS) shows state-to-state movers also made up a larger share of all movers between 2021 and 2022, increasing from 18.8% to 19.9%.

Local advertising sellers face growing expectations to sell more digital ad inventory and demonstrate higher performance on campaigns. That's a key conclusion of a new survey of 471 local-market digital advertising and marketing professionals released today.

As media leaders seek ways to reach and retain audiences and secure long-term business success, broadcast media services partnerships have become key for getting access to the innovation that they need to tap into new audiences and increase visibility in a competitive market while optimizing ROI, notes LTN executive Catherine Gonazlez Pack.

As the year draws to a close, the Alliance for Women in Media Foundation (AWMF) is reaching out to rally behind the mission of advancing women in media through educational programs and scholarships. With Giving Tuesday coming on November 28, AWM President Becky Brooks shares more about the group's mission, and how you can donate. LISTEN HERE