Adbiz

A significant percentage of U.S. teenagers report spending at least four hours per day using a variety of social media apps such as YouTube, TikTok, Instagram, Facebook and X, a Gallup survey of more than 1,500 adolescents finds.

He's a veteran marketer directly tied to iconic Aflac and Progressive spots. A two-time CMO of the Year, Jeff Charney left Corporate America at the top of his game last year to start an “invite-only” nationwide marketing collective. What can you learn from Charney? Find out when he makes a rare public appearance at Forecast 2024.

Havas Media SVP of Investment Karolyne Sprague recently shared her thoughts on career development, mentorship, and leadership in a conversation with TVB Chief Communications Officer Abby Auerbach, and this InFOCUS Podcast, presented by dot.FM, is pleased to offer excerpts from the chat. LISTEN HERE

Focused on sales acceleration, sales enablement, and sales talent selection and development, The Center for Sales Strategy invests in research and data to compile the annual Media Sales Report.

Whether your work requires you to speak often, or you’re someone who simply wants to maintain a strong and clear voice, taking care of your vocal toolbox is crucial. In this column, Rosemary Ravinal offers seven indispensable tips for preserving and enhancing the health of your voice.

Just how proficient are Latinos when it comes to en español conversation?  The numbers are high, Pew Hispanic Center data show. This solidifies the need for marketers and advertisers to place their dollars in both Spanish-language and English-language media consumed by Hispanics across the U.S.

That's a question tackled by Claravine and Advertiser Perceptions in a new survey of advertisers who spend upward of $50 million annually. The goal was to understand how they manage their marketing data.  One key finding could bring a boost to traditional media: Advertisers estimate that the wrong creative is served to the wrong consumer roughly 25% of the time.

What are the most important parts of a presentation? When public speaking expert Rosemary Ravinal coaches clients on the structure of their talks, this is where she spends most of the time: the open and close. This column offers key tips on how to get your audience to remember every word you'll say, from start to finish.

How can a marketer best measure the brand lift for embedded audio advertisements in content distributed digitally?  Veritonic, the company founded by Chief Executive Officer Scott Simonelli, believes it has a product worthy of use by CMOs and client-side ad pros.

"Putting eye contact into action when you speak to inform, inspire, and persuade your audience is crucial," says public relations veteran and public speaking coach Rosemary Ravinal. "Even if you trade the four minutes for four seconds of eye gaze, you will establish a priceless connection with others," she writes.

The second annual "State of Sports Media" whitepaper, offering detailed insights into sports media consumption habits in radio and podcasting across the United States, has been released from a Harker Bos Group arm. It includes new demographic facts, in particular intriguing data on female sports fans.

While the third quarter earnings report from the global advertising industry giant is positive and help to bolster forecasts that are largely robust, there is one blemish that broadcast media companies in North America may wish to take note of.

The maker of the Tundra, Forerunner, RAV 4 and Camry, among other vehicles, is now the Official Automotive Partner of the National Football League. 

How often have you sat through a business presentation and left the room wondering what it was all about? Public speaking expert and veteran PR professional Rosemary Ravinal believes a throughline can be considered the big idea — the key takeaway one can remember. Here's Ravinal's tips on how to best create that throughline.

U.S. advertising industry leaders have kicked off a new initiative to boost privacy protections and choices for consumers through evolved and enhanced industry data privacy principles for responsible online advertising practices and to renew their commitment to enacting preemptive, federal privacy legislation, the ANA reports.