Connected home and TV company VIZIO has widened its partnership with ad intelligence company AdImpact through the licensing of its proprietary ad catalog ahead of the upcoming political season.
This, says VIZIO, builds on AdImpact’s multi-year agreement to leverage VIZIO Inscape’s ACR data and nationally representative panel (NRP).
AdImpact’s ad catalog and Inscape’s viewership data, from upward of 23 million opt-in devices, can now provide VIZIO Ads’ political buyers with a wider view of local and national TV advertising across linear and streaming.
The partnership also gives a boost to VIZIO’s analytics suite, giving political buyers better ways to plan, target, and measure campaigns across VIZIO’s Connected TV inventory.
“For political buyers, this will provide the ability to target under and over-exposed audiences, optimize reach and frequency across households, and extend CTV-first campaigns on VIZIO to additional devices,” VIZIO says. “Additionally, this will provide granular insight into ad exposure at the zip code and congressional district level, and provide a better understanding of the incremental reach of CTV vs Linear.”
— With reporting from RBR+TVBR in New York.
