Adbiz

As brands follow in the footsteps of P&G in bracing major campaigns with the reach of radio and podcasts, perceptions about audio marketing continue on an upward trajectory. New year-end data from Veritonic is emphasizing the strength of audio ads.

No matter where you are on your journey as a public speaker, there’s room for improvement, says veteran public relations professional and public speaking coach Rosemary Ravinal. In this column, the Miami-based thought leader offers tips based on prior submissions on how to tackle public appearances across 2024.

Vincent LeTang of MAGNA presented fresh economic data to start Forecast 2024 in New York, and while the third quarter was strong and the lack of a recession in the U.S. puts the nation's economy ahead of Europe, consumer confidence has eroded. So has the strength of "traditional media," he shared.

Pew Research Center on Wednesday released new analyses about U.S. adults’ news consumption habits on social media, news websites, TV, radio, and podcasts. Of particular note are fresh findings on TikTok users who regularly get news on the app.

For Ocean Media's clients, the rise of Connected TV and SVOD and even FAST channels is real. But, is that coming at the expense of broadcast television? Jared Lake shares his thoughts in this RBR+TVBR InFOCUS Podcast, presented by dot.FM, originally distributed on October 6, 2022 and still worthy of a listen today. LISTEN HERE

How does the news media portray the U.S. Hispanic community? What does this consumer group have to say about the number of reporters who are Hispanic or Latino? A just-released Horowitz report offers some sobering statistics as to the work broadcast news still needs to do to win over this audience.

For the most part, Quick-Service Restaurants (QSRs) have been active users of Spot Cable when it comes to attracting consumers. However, for the week ending November 12, one burger chain has stepped it up with its use of Spot Radio, new data from Media Monitors show.

A coaching client told public speaking coach Rosemary Ravinal last week that she feels like an imposter. How so? The C-suite-level executive felt unsure of her expertise when asked to deliver a keynote at an industry conference. Simple reassurance of her expertise and intensive practice made her speech successful.

In seven days, broadcasting takes over the Harvard Club in the City of New York for Forecast 2024. With a full day of executive-level panels, discussions, and camaraderie, here are a sample of some of the most-anticipated agenda items – highlights that you’ll be talking about until Forecast 2025.

The Byron Allen-led Allen Media Group (AMG) has selected a specialist in analytics and technology for multi-currency, cross-platform consumer gateways to provide data-driven linear media plans across its networks, starting with The Weather Channel.

Effective immediately, Ben Stecker and Walt Lopko will lead all the station group's political advertising sales efforts, reporting directly to Patrick Paolini, Executive Vice President of FTS Ad Sales.

It could happen to anyone: You've blanked out on parts of that memorized speech, right in the middle of delivering it to an audience. If you’re going to take your public speaking seriously, public speaking coach and PR veteran Rosemary Ravinal tees up several ways to deliver a great deal of info without remembering it all.

It's the birthplace of KDKA Radio, widely regarded as one of the nation's longest-running radio stations. On Thursday, a team including a veteran Pittsburgh broadcaster and sports announcer unveiled their plans for a museum that will showcase the origins of broadcasting.

The "Advertising Intelligence unit" of globally recognized Kantar Group is heading into the hands of an ad intelligence and sales enablement platform backed by Thompson Street Capital Partners and Endicott Capital.

The Year-End Giving Campaign asks for personal tax-deductible donations to the Guardian Fund. Corporate donations can be given to the Angel Initiative, which is also tax deductible.