2011 Radio Mercury Award finalists named
The 2011 finalists cover a wide range of national and regional advertisers from the automotive, beer, entertainment, fast food, financial services, insurance, consumer packaged...
Turner campaign touts "TV Everywhere"
A new campaign from Turner Broadcasting via WPP’s Grey Group aims to educate viewers about TV Everywhere, the cable industry’s long promise of online...
Heineken takes "The Date" to cinema, TV (video)
The long-form ad, via Wieden+Kennedy New York, debuted nationwide in theatres on 9/9; television will launch on NBC and IFC this month: Heineken USA’s...
Old Spice details "Smell Better Than Yourself" campaign (video)
Old Spice, via Wieden+Kennedy, launched its new "Smell Better Than Yourself" effort centered around the Old Spice Red Zone product lineup of deodorant, body...
Univision aims campaign at advertisers, marketers (video)
…and it’s $1 million worth of spend. Univision has launched a major print and online effort to persuade agencies and marketers not previously using...
Coldwater Creek launches first national TV effort (video)
Today's mature woman stars in a series of new television spots from Idaho-based Coldwater Creek, marking the retailer's first venture into TV advertising on...
"The A List Dallas" gets promotional campaign
The Logo network series premiere is getting a national campaign via AOR Media Storm. MTV Networks will launch a national consumer campaign in support...
Cox Reps, Katz TV, Strata assume control of TVB's e-Port (audio)
In July, 2010, TVB
Barclays lowering US ad estimates
Barclays Capital has lowered its US advertising outlook for 2011, based on weak macroeconomic data:
PepsiCo, NFL renew sponsorship deal
PepsiCo and the National Football League announced the renewal of their long-term partnership with a multi-year agreement to take effect in 2012. The new...
NFL Players picks AMP as AOR
Not long after the dispute has been settled with the NFL, NFL Players, Inc., the exclusive licensing and marketing subsidiary of the NFL Players...
Jackson Hewitt taps 22squared
Jackson Hewitt Tax Service has signed 22squared Atlanta as its new AOR for brand planning, creative, media buying/planning and design responsibilities. The first creative...
Details on UPS's entry into college sports
Andrew Giangola, VP/Strategic Communications, IMG College, gave RBR-TVBR the details of UPS
GM to revamp "Chevy Runs Deep"
General Motors, a year after Chief Marketing Officer Joel Ewanick joined the company, is looking to reinvigorate its “Chevy Runs Deep” campaign because some...
Russell Athletic launches TV effort
This fall, Russell Athletic will make its mark on the college football scene via a campaign designed to demonstrate the power of 'team.' Making...