NFL Players picks AMP as AOR


Not long after the dispute has been settled with the NFL, NFL Players, Inc., the exclusive licensing and marketing subsidiary of the NFL Players Association, announced AMP Agency Boston will be responsible for strategic and creative that include brand consultation, and creative development and support for signature events and properties.

AMP recently became independent after the founder and CEO, Gary Colen, completed a buyout of Alloy Media & Marketing, its previous parent company. With this, the firm kept their headquarters in Boston and opened an office in San Francisco.

“NFL Players is excited to have AMP Agency as part of our creative team as we move forward with the strategic planning and execution of our exclusive events and properties,” said Christina Francis, NFL Players VP/Marketing and Events. “Our annual calendar has expanded to meet the expectations of our partners and players, and we are excited to enlist AMP Agency’s experience and expertise to assist in our growth.”

Other AMP Agency sports marketing initiatives and partnerships currently handled by the agency which includes FootJoy, the Cleveland Indians and U.S. Cellular’s Major League Baseball in-stadium activations for the St. Louis Cardinals, Chicago White Sox and Milwaukee Brewers. In the past, AMP has also worked with the NBC Olympics, the NFL on FOX, the NHL and USA Swimming.