Edmunds.com launches “Ask the Car People” (video)
Edmunds.com, the online resource for automotive info, debuted a new television spot 7/9 via Kaplan Thaler Group NY to kick off its first ever...
Coca-Cola details Olympics programming, sponsorship (video)
The longest continuous supporter of the Olympic Movement is giving fans a closer look at some of Team USA’s personalities. This new work combined...
Advertisers, broadcasters seeing potential of connected TVs
They’re beginning to notice the potential of smart and/or connected TVs to access Internet content and bring it to the big screen, according to...
Applebee’s launches “See You Tomorrow” campaign
“See You Tomorrow” is the chain’s first campaign via new AOR Crispin Porter + Bogusky, and the foundation of a revitalization of the world’s...
The CW signs Saban Brands for kids block
Kidsco Media Ventures an affiliate of Saban Brands, will supply programming for The CW Network's five-hour, Saturday morning kids television block, allowing the company...
Nielsen beefs up online ad measurement with Vizu buy
Vizu enables advertisers and publishers to assess and optimize online advertising effectiveness. This acquisition will build on Nielsen's online and cross-platform advertising campaign measurement...
2012 campaign ad spend besting 2008 record
President Obama, Mitt Romney, and their allies are spending money at a faster pace than the final weeks of the 2008 presidential election. The...
Global ad spend up 3.1%
After a strong finish to 2011, global ad spend continued to rise in the beginning of 2012: up 3.1% compared to Q1 last year....
Geico spent nearly $1 billion in ads last year
Geico, which spends the bulk of its ad spend on television, outdoor and the internet, spent $993.8 million for marketing in 2011, according to...
Walmart signs on as “Masterchef” sponsor
Here’s the next effort to promote Walmart steaks—after the current campaign which features unsuspecting diners in fine restaurants: "Tonight, you're eating Walmart steak!" Fox...
GM moving ad dollars to smaller cable nets
General Motors agreed to spend money in the TV upfront negotiations but has come away with deals that moved its advertising out of top-tier...
#InTheBlack campaign launches from BET consortium (audio)
The consortium is launching a multimedia effort highlighting the power of the Black consumer and
Jiffy Lube campaign says “Leave Worry Behind” (video)
Via JWT Atlanta, Jiffy Lube recently launched a new national campaign, "Leave Worry Behind," which highlights the company's commitment to delivering a worry-free vehicle...
Concerned Women for America launches $6M campaign
A conservative women’s group on Wednesday launched a $6 million ad campaign in presidential battleground states criticizing President Barack Obama’s health care reform law.
The...
U.S. adspend to grow to 3.6% in 2012
Given the current economic conditions and expected ad market, ZenithOptimedia is projecting a 3.6% increase in ad spending for 2012. As we move further...