Old Spice details "Smell Better Than Yourself" campaign (video)


Old Spice, via Wieden+Kennedy, launched its new “Smell Better Than Yourself” effort centered around the Old Spice Red Zone product lineup of deodorant, body spray, and body wash. The first spot, “Sea Captain,” aired during the NFL season opening game on 9/8. The second spot, “Jet,” will air beginning 9/17.

The cable buy includes MTV2, BET, Comedy Central, Adult Swim, Fuse, G4, Spike and History. Sports networks and programming include ESPN, ESPN News, FOX’s NFL Coverage, FOX’s NFL Thanksgiving Coverage, NBC’s Sunday Night Football, ESPN’s Monday Night Football, ABC’s NCAA Football Coverage, CBS’s NCAA Football Coverage, FOX’s MLB ALCS Coverage, FOX’s World Series Coverage and ESPN’s Sprint Cup Coverage.

Network includes FOX’s “Simpsons” and ABC’s “Jimmy Kimmel Live!”

See “Sea Captain” here:

The online buy includes YouTube Mobile, YouTube TrueView, Facebook, Dailymotion, Gizmodo, ESPN.com, BleacherReport.com, DeadSpin.com, SBNation.com, Stack.com, Break.com, CollegeHumor.com, TheOnion.com, GameSpot.com and Kotaku.com.

Print includes Complex, ESPN, Entertainment Weekly, Game Informer, GQ, Maxim, Men’s Fitness, Nylon Guys, Official Xbox, People, Rise, Rolling Stone and Sports Illustrated.