NEW YORK — Local video-focused ad tech company Locality has launched what it is calling “an all-in-one media planning and buying platform” designed to assist advertisers in the planning, buying and management of a “local video campaign.”
But, does it involve broadcast TV? Yes … if they are actively seeking to monetize their streaming video channels.
“LocalX will provide direct access to premium streaming inventory through an intuitive, AI-powered platform that streamlines local media buying,” said Keith Kazerman, President of Streaming at Locality. “What makes LocalX unique is how closely it aligns with the way our teams work with agencies, advertisers, and broadcast partners every day—combining technology with hands-on expertise to help reach local audiences with greater precision, speed, and results.”
As Locality sees it, LocalX offers direct access to premium publisher inventory; campaign management; and “consultative teams.” There’s also real-time insights and performance tracking.
“LocalX reflects the evolution of our white-glove approach—translating years of hands-on support into a flexible, tech-enabled platform,” said Zach Mullins, Chief Strategy Officer at Locality. “It simplifies fragmented workflows and puts buyers in control— whether they’re working with direct IOs, programmatic inventory, or both. With AI-powered ad creative tools, advanced targeting, and flexible supply paths, LocalX delivers the scale, speed, and customization today’s advertisers need to succeed.”
Locality President of Broadcast Ann Hailer added, “LocalX offers tremendous value to both advertisers and our broadcast partners. It gives advertisers smarter, more efficient tools to run local campaigns, while helping our partners grow their digital business, extend their reach, and deliver even more value to their clients.”
