NEW YORK — It bills itself as a “predictive advertising company” and as of today has a new “unified, enterprise-class” advertising system using predictive modeling and real-time performance optimizations designed to “transform the omnichannel workflow.”
The new offering from Cadent comes as it welcomes a former streaming media executive to its board of directors.
The new Cadent Platform brings AI-powered predictive intelligence to audience planning, media activation and outcome measurement — helping brands “know before they go” by bringing together forecasting before a campaign begins with optimization as it runs, Cadent explains.
“Built from the ground up with privacy, transparency, and performance at its core, the platform breaks down the growing silos across digital and video to deliver business outcomes at scale,” says Cadent, led by CEO Nick Troiano. He added, “Today’s advertisers require more than delivery — they demand real outcomes from their advertising spend. The new Cadent meets that demand by putting the most advanced predictive models in the market at the center. By unifying audiences with digital and video inventory along with unique data and measurement integrations, we are redefining how advertising can create impact and accelerate business growth.”
Concurrently, Peter Naylor is now an independent director on the Cadent board. He joins independent board members Alison Lewis — former Chief Growth Officer of Kimberly-Clark — and Greg Coleman, a former President of Criteo and Buzzfeed.
Naylor was Netflix VP of Ad Sales from August 2022 until July 2024. He previously held roles at Hulu, Snap, and NBCUniversal.
Naylor joins existing independent Board members Alison Lewis (former Chief Growth Officer of Kimberly-Clark) and Greg Coleman (former President of Criteo and Buzzfeed)
