Cadent Pact Brings ‘Expanded Performance Ad Solutions’ To TV

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NEW YORK — It bills itself as a “predictive advertising company” and as of today has a new “unified, enterprise-class” advertising system using predictive modeling and real-time performance optimizations designed to “transform the omnichannel workflow.”


The new offering from Cadent comes as it welcomes a former streaming media executive to its board of directors.

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