Adbiz

According to Nielsen’s “What’s Next” report on cross-platform advertising, most advertisers running “integrated” cross-platform campaigns get results that are

On 1/13, Target Market News broke a story that DOJ and the largest tobacco companies had negotiated

The Association of National Advertisers and Forrester Research released a white paper based on a February survey of more than 150 US marketers that found 46% are concerned about transparency of media buys. 42% said they’ve gotten more concerned in the past year. The survey found only 28% of marketers understood programmatic well enough to use it, while another 10% felt they understood it but still wouldn't

Arby's made history 5/24 by setting a Guinness World Record for the longest television commercial ever aired. The Smokehouse Brisket sandwich, Arby's featured limited-time offer this May, is slow smoked for 13 long hours. In an effort to demonstrate the smoking process in its entirety, Arby's piloted an on-air commercial of just their brisket smoking in a smoker for 13 hours.

The American Advertising Federation of Dayton, OH held its 7th annual Mercury Awards ceremony on 5/22. The Mercury Awards, which recognize excellence

The ANA (Association of National Advertisers) and the Brand Activation Association (BAA) today announced

A new report from The Media Audit taps into the mobile media sphere to find out how mobile advertisers can best reach consumers both demographically and geographically. According to the report, more than half of U.S. consumers surveyed nationally now access the Internet on a weekly basis via a mobile device such as smart phone or tablet. The figure represents more than 74 million consumers across The Media Audit's 81 measured markets. With the rapidly growing number of mobile internet users, the demand among advertisers is reaching new heights, causing advertising costs to correspondingly rise dramatically. It is estimated that more than $725 million was spent by advertisers in local mobile display advertising in 2013, a figure that is expected to triple in the next four years.

Amazon is still the king of selling everything you could possibly want over the internet, but Wal-Mart, known for its gargantuan stores in real life, could be closing the gap: “In 2013, Wal-Mart’s online sales grew faster than Amazon’s for the first time,

Only hours after announcing Anthony N. “Tony” Thompson as president and CEO, effective 6/1, Krispy Kreme has appointed VML as its global digital

Amy Peet, senior digital marketing manager at Chrysler, said at the recent 2014 MMA Forum that as the company begins to invest more in location-based mobile advertising, geofencing is paying off for the brand while geo conquesting has not been successful so far.

In the incredibly competitive local advertising marketplaces throughout the U.S., national advertisers are playing

DC-based XAPPmedia, provider of the first interactive audio advertising service, announced the addition of Lisa Namerow as senior vice president of business