Back-to-School drives advertisers to TV


Media MonitorsLast week in the Media Monitors TV SPOT TEN, McDonald’s is back at #1 with 23,412 spots. Walmart slipped to #2 with 19,015 commercials, while Progressive stayed at #3 airing 13,573 spots. GEICO slipped from #6 to #4 with 12,732 ads while JCPenney leapt from #14 to #5 with 12,419 “Love Your School” spots focused on back to school. Ross Dress For Less landed at #6, up from #11, with 12,364 spots urging students that they “gotta go to Ross” and Macy’s jumps into the Top Ten with 12,193 “Be True To Your School” spots. Steady at #8 was the Ford Dealer Association running 11,178 spots, while Empire Today came in at #9 with 10,692 spots. AT&T Internet-Phone-TV was #10 with 10,245 spots.