Scott Elberg joins Focus 360 as EVP/Sales
Scott Elberg, an accomplished media exec with 30 years’ experience in the industry, has joined Focus 360 as EVP/Sales, a new position. Elberg is based in NYC and reports to Phil Brown, CEO: "Scott is a proven leader of both start-up and traditional media sales organizations. He is metrics-driven and has a proven track record in creating the vision, goals, strategies and structure to meet and exceed company revenue expectations."
ANA survey: improved relationships between marketing, procurement
The relationship between marketing and procurement has improved substantially and is driving measurable results according to Optimizing the
ESPN signs Regions Bank as SEC Network’s latest sponsor
Regions Bank and ESPN announced that Regions will continue its 21-year position as the Official Bank of the SEC and is now the newest sponsor of the soon-to-be-launched SEC Network. Regions’ position also includes category exclusivity at all SEC Championship events throughout the year.
Walmart Back in the Top Ten
McDonald’s remains at #1 in the Media Monitors TV Spot Ten, airing 24,256 spots.
The Current pacts with local brewer
The Current, from Minnesota Public Radio, brings listeners the best authentic new music alongside
Magna Global: Media ad revenues to reach $168B this year
Magna Global has forecast that US media owners' ad revenues will
OxiClean, Colgate catapult into Top Ten
In the Media Monitors TV SPOT TEN last week, McDonald’s remained at #1 airing 24,118 spots. Chevrolet stayed at #2 running 16,692 commercials, while Allegra was solid at #3 with 16,115 spots. The Ford Dealer Association moved from #7 to #4 with 14,295 ads and Toyota surged from #9 to #5 with 13,055 spots.
Hill Holliday signs Rentrak for ratings currency
Rentrak announced a new national television ratings contract with Hill Holliday, the nation's 14th largest ad agency. Hill Holliday will utilize
e-cig manufacturer speaks out on proposed FDA rules
On 4/25, Ranking Member of the House Committee on Energy and Commerce Henry Waxman
Taco Bell tests Chipotle competitor: “U.S. Taco Co.”
Taco Bell is launching a fast-casual concept in Huntington Beach CA and another SoCal location: U.S. Taco Co. Taco Bell CEO Greg Creed told AdAge the idea started to take shape about a year ago, after the company did some routine consumer-segmentation research. The company found "a number of segments that provide growth for Taco Bell." One of those segments is made up of consumers who are willing to spend a little more for higher-quality ingredients and better atmosphere beyond what the traditional fast-food chain offers.
Jelli adds 188 stations on RadioSpot in Q1
Jelli, a programmatic ad platform for the $40 billion global radio market, announced major milestones during a record-breaking quarter of expanding
AdLarge signs Pulse 87 NYC
AdLarge Media has signed an agreement for exclusive digital ad sales representation of Pulse 87 New York, the online Electronic Dance Music (EDM) radio station, including its on-demand and mobile platforms.
Cars, cosmetics and department stores
In last week’s Media Monitors TV Spot Ten, McDonald’s is back on top with 20,390 ads. Chevrolet made a move from #6 to #2 airing 17,549 spots, while Allegra slipped from #1 to #3 with 15,147 spots. L'Oreal leapt from #13 to #4 with 13,982 commercials and Neutrogena nudged from #9 to #5 running 13,335 spots.
Mindshare, The Weather Company partner
Mindshare North America and The Weather Company announced a non-exclusive partnership whereby The Weather Company’s WeatherFX
IMG names Eddie Quagliariello VP/National Radio Sales
IMG College announced a new strategy for optimizing its coast-to-coast radio network, naming Eddie (“Eddie Q”) Quagliariello to VP