ComScore to Bust Out With New Ratings
ComScore CEO Serge Matta said cross-platform ratings are coming soon.
Radio Can Reach Key Voters Before Primaries
Radio leads other media in reaching those still open to political messaging.
Programmatic TV Ad Buying, Selling Webinar is Wednesday
BIA/Kelsey is offering a Webinar on TV programmatic ad buying & selling on Feb. 17.
Burger King Keeps on Moving Up
Last week in the Media Monitors Radio Spot Ten, Walgreens maintained its #1 position
Toyota Tops the List
In the Media Monitors TV Spot Ten last week, the Toyota Dealer Association leapt from #12 to #1
SBS: How GRC Elevated Poaching
SBS says GRC systematically poached its employees in lawsuit.
Deadline Feb. 17 for NextRadio, IBS Contest
Know any college students who want to enter the NextRadio-IBS contest?
Look Behind the Curtain at Nielsen’s Q4 Growth
Nielsen revenues were $1,624 million for the fourth quarter of 2015.
Why Pressure to Turnaround Time Warner is Building
Box office misses brought down its revenues 6% though the broadcast division performed better.
Who’s Buying Most Ads Leading into S.C. Primary?
Media Monitors tracks who's buying radio ads ahead of S.C. primary.
Why ESPN-DraftKings Ad Deal is Over
ESPN has taken an early out of its exclusive advertising deal with DraftKings.
Consumers Use NextRadio App More
Average Time Spent Listening for the NextRadio app is now 26 minutes.
And The Winner in N.H. So Far Is…
Hillary Clinton’s campaign has purchased the most ads in Portsmouth-Dover, N.H.to-date with 2,710 total, according to Media Monitors.
Are Your Sales Reps Talking to the Wrong Buyers?
Radio grew its digital ad revenue 11.4% to $550.8 million in 2015.
Nielsen Seeks $176,000+ From Flinn
Nielsen seeks $176,000+ from former radio ratings customer.