Moonves to Drive CBS to Compete With Streaming Video
CBS CEO and now chair Leslie Moonves is pushing the company to compete against streaming video providers.
Radio, TV to Get Slim Brand Marketing Budget Increases
Brand marketing budgets will rise 56% this year, however radio & TV will see much less than that.
Nexstar, Cox Reach Détente Ahead of Super Bowl
Cox & Nexstar signed a new retrans deal just ahead of the Super Bowl.
Nielsen Marries TV Viewing, Consumer Purchases
Ad agency RPA has licensed Nielsen’s Local Buyer Reach service for television.
Have You Seen the Financial Details Behind the Radio One-DMPI Suit?
Radio One has filed a lawsuit in federal court against Direct Media Power Inc., alleging breach of contract.
Politics+Viewing Habits Can Help TV Sell Ad Inventory
Nielsen says tyining politics to viewing habits can help TV sell ad inventory.
Want More Political Ad Dollars?
Revenue Development Resources is rolling out the Edmonds Political Contact Database to radio.
‘Big Game’ Viewers Treat Ads as Entertainment
Typical TV ad-blocking or skipping is turned on its head for football’s “big game.”
You’ll Be Surprised Who’s Leading in Radio Spot Buys in Iowa
You’ll be surprised who’s leading in radio spot buys in Iowa.
Why comScore Thinks it Will Disrupt Visual Media Measurement
The $732M comScore-Rentrak deal closed Monday.
Walgreens Stays at the Top
by Dwight Douglas, Media Monitors
In the Media Monitors Radio Spot Ten, Walgreens maintained its #1 position with 63,506 spots. GEICO stayed at #2 running...
MetroPCS Pounds into #1
by Dwight Douglas, Media Monitors
Last week in the Media Monitors TV Spot Ten MetroPCS vaulted into #1 airing 18,723 spots. The Chevrolet Dealer Association...
Radio, TV to Work With Nielsen’s Kelly, Wender Now
Matt O'Grady promoted to CEO of Nielsen Catalina Solutions.
New Trump Radio Ad Airs in Iowa
New Trump PAC buys radio ads in Iowa.
As Movie Ad Spend Rises, More Dollars Go to TV
The movie box office rebounded in 2015, hitting a high of more than $11B.