Walgreens Locks Up #1 Again
In last week's Media Monitors Radio Spot Ten, Walgreens kept their #1 status with 48,150 spots. GEICO maintained the #2
Neutrogena and Ashley Accelerate
In last week’s Media Monitors TV Spot Ten, MetroPCS stayed at #1 with 18,722 spots. GEICO leapt from #9 to #2
Is Nielsen vs. Bubba Closer to Trial?
Nielsen vs. Bubba the Love Sponge case takes next step.
Moonves to Drive CBS to Compete With Streaming Video
CBS CEO and now chair Leslie Moonves is pushing the company to compete against streaming video providers.
Radio, TV to Get Slim Brand Marketing Budget Increases
Brand marketing budgets will rise 56% this year, however radio & TV will see much less than that.
Nexstar, Cox Reach Détente Ahead of Super Bowl
Cox & Nexstar signed a new retrans deal just ahead of the Super Bowl.
Nielsen Marries TV Viewing, Consumer Purchases
Ad agency RPA has licensed Nielsen’s Local Buyer Reach service for television.
Have You Seen the Financial Details Behind the Radio One-DMPI Suit?
Radio One has filed a lawsuit in federal court against Direct Media Power Inc., alleging breach of contract.
Politics+Viewing Habits Can Help TV Sell Ad Inventory
Nielsen says tyining politics to viewing habits can help TV sell ad inventory.
Want More Political Ad Dollars?
Revenue Development Resources is rolling out the Edmonds Political Contact Database to radio.
‘Big Game’ Viewers Treat Ads as Entertainment
Typical TV ad-blocking or skipping is turned on its head for football’s “big game.”
You’ll Be Surprised Who’s Leading in Radio Spot Buys in Iowa
You’ll be surprised who’s leading in radio spot buys in Iowa.
Why comScore Thinks it Will Disrupt Visual Media Measurement
The $732M comScore-Rentrak deal closed Monday.
Walgreens Stays at the Top
by Dwight Douglas, Media Monitors
In the Media Monitors Radio Spot Ten, Walgreens maintained its #1 position with 63,506 spots. GEICO stayed at #2 running...
MetroPCS Pounds into #1
by Dwight Douglas, Media Monitors
Last week in the Media Monitors TV Spot Ten MetroPCS vaulted into #1 airing 18,723 spots. The Chevrolet Dealer Association...