Adbiz

The best answer to this question is likely to come from a pair of advertising industry experts who will appear in a joint keynote presentation at Radio's Financial Summit Forecast 2018, being held Nov. 15 at the Harvard Club in New York.

Local TV has gotten its fair share of praise from across the broadcast media industry in the last few weeks thanks to storm coverage in four impacted markets. Unfortunately, advertisers are continuing to place their dollars elsewhere. That's the conclusion from eMarketer, which predicts that TV's percentage of total media ad spending is in for considerable dips over the next five years.

The nation's second-largest radio broadcasting company by number of stations has inked a licensing agreement that brings a variety of software, including one that handles traffic, across all of its AMs and FMs.  It's a big coup for this tech company, as Cumulus' begins the phase-out phase of its proprietary Stratus traffic system. Implementation is expected to begin before the end of 2017 and continue through March 2019.

The National Hockey League’s newest franchise has selected Skyview Networks to help it build a network of radio station affiliates. The deal gives the team access to Skyview's AdView Inventory Management and Live Read Logging software.

Entravision Communications Corp. is widely known among Hispanic radio listeners for its fun and entertaining programs such as Erazno y La Chokolata and for nationally distributed music formats serving regional Mexican audiences. Now, Entravision is being saluted for its exceptional public service campaigns.

The percentage of ad buyers that purchase radio and digital audio advertising with programmatic technology will nearly triple in the next 12 months. That's according to a new WideOrbit survey of radio industry and media professionals.

Labor Day weekend is still a very important sales weekend for auto dealers, even though this year marked the start of a new month, rather than the end of one. A variety of auto brands pushed out a wide number of broadcast TV spots through Monday, and as a result half of the latest Media Monitors TV Spot Ten report is represented by dealer associations.

It's no surprise that in last week’s Media Monitors Radio Spot Ten report, The Home Depot remained in first place, thanks to 87,910 spots. The big question some are now asking is how much longer they will remain at No. 1, and if those spots will soon surpass 100,000 thanks to Hurricane Harvey recovery efforts and the unknown that is expected this weekend from Hurricane Irma.

Multicultural marketers and the owners of such companies as Urban One and Univision Radio will hardly be surprised with the just-released findings from Nielsen Audio, which says "the national radio audience continues to diversity." Do CMOs seeking Latinos, Asians and Blacks care enough to increase the sliver of ad dollars going to AM, FM and their digital components? Are they even seeing this data, we ask in a RBR+TVBR Observation.

Today is the first day of school across the Northeast and Mid-Atlantic Region, and advertisers were keenly aware of the shopping needs of parents going in to the Labor Day holiday weekend. Three top brick-and-mortar retailers used spot cable to help get customers in the doors — and at the checkout kiosks.

“The so-called ‘retail apocalypse’ makes for a great headline, but it’s simply not true." That's according to Greg Buzek, president of IHL Group, which has released a research report that declares, "A lot has been made in the mainstream news about the death of retail. But it is fake news." The 34-page White Paper, "Debunking the Retail Apocalypse," gives pause to broadcast media sales executives and members of the C-Suite, as brick-and-mortar retailers represent a healthy advertiser category that could grow through the use of radio.

As part of what a New England broadcast company calls "a unique strategic alliance to drive regional and national ad revenue," it's inked a brand new national ad sales representation agreement with the largest independently owned radio rep firm in the U.S. 

RBR+TVBR Media Information Bureau featured columnist Ken Benner has some thoughts on how some radio stations have forgotten how to use the power of auditory messaging to best reach consumers. It could be one reason why Madison Avenue, and its many millennials, don't think of radio as the ROI delivery machine it truly is. Learn if your stations are on the right track by reading this column.

That's the message radio industry consultants and cognoscenti have gathered from a CNN report late Thursday suggesting that a 90% ad budget reduction from 2016 for the Affordable Care Act is a plus for radio broadcasting companies.

Just in time for the start of the National Football League regular season and Major League Baseball playoffs, there will be a new six-second spot. No ... it has noting to do with where the football is being placed after a Time Out or a replay on a disputed baseball call. Rather, the ultra-quick commercial first used by FOX during its recent Teen Choice Awards telecast will now be used in limited quantities by FOX Sports.