Adbiz

With Q3 set to conclude Friday (9/29), final financial prognostications for 2017 are being released by some of the leading forecast analysts covering advertising-fueled business sectors including broadcast media — including noted media ecologist Jack Myers. What's his overall prognosis on the edge of the end of '17? Total marketing expenditures are looking ever-so-slightly better than what was originally forecast in January.

The man who has emerged in recent months as a "Wordy Rappinghood of Wall Street" for his prolific reports on the state of advertising-fueled businesses — including broadcast media — has offered an update on ad growth estimates for 2017 and the following four years. According to Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser, local radio's revenue dip will be smaller than that of local TV.

In a message sent to Streamline Publishing co-owned publication Radio INK on Friday, the son of former Radio Advertising Bureau CEO Gary Fries confirmed his passing early today, Pacific time, in Arizona. He had been in Hospice.

Is 2018 shaping up to be a banner year for political advertising? That's the good word from Steve Passwaiter, the VP/GM, Political at Kantar Media. In an essay appearing Friday (9/22) at The Cook Political Report, Passwaiter declares, "Even though the last two years have seen lots of bungled predictions, in the realm of TV ad spending, we are undeterred, and predict that TV will win out in 2018 as well."

CBS Corp. has signed off on a deal that gives the company access to Nielsen’s National Out-of-Home Reporting Service. The agreement provides CBS with out-of-home viewing data, including ratings for all programming and commercial content that aired on the network for live plus seven days of time-shifted viewing.

Is your sales team falling short of expectations? Ask yourself why. Expert sales coach Barrett Riddleberger puts this question to his clients on a first call to get their perceptions about why their sales team is not meeting expectations. Sometimes he gets clear responses. Mostly, he receives vague ones, as he notes in this latest column.

The U.S. broadcast station industry, including radio and TV stations, generated $48.5 billion in total revenue in 2016, according to Kagan, a group within S&P Global Market Intelligence. What's the five-year outlook for radio and TV station ad revenue? Look no further.

Local advertising spending in the state of Georgia will reach $4.1 billion in 2017 across the state's six local markets. That's according to BIA/Kelsey's updated 2017 U.S. Local Advertising Forecast. Where are the dollars coming from? Six key categories are responsible for a big chunk of the total expenditure.

You know those ads that pop up while patiently awaiting the content you really want to see? Many tune out after a few seconds, yet some advertisers have been billed for those "viewings." Not anymore at Pandora, thanks to the introduction of a new policy that will see clients only pay for ads when users watch at least 15 seconds of it.

Here's a statistic broadcast TV stations heavily invested in live sports play-by-play may not like to digest: Your audience has not only a touch of grey, but it's becoming a Silver Convention. That's according to newly released data from Magna Global.

For some radio industry professionals, the presence of an "outlier" in Nielsen Audio ratings data has become a major issue that has ultimately trickled up to the C-Suites at some companies. But, is the seemingly suspect information indeed accurate? In an exclusive interview, two Nielsen representatives agreed to discuss how it looks at the "outlier," and if these abnormal listeners are legit — leading one station to riches at the possible expense of another.

One of the last independent radio station owners in a Top 10 market has a plan to convince advertisers that spots on an AM or FM property are effective and delivering ROI. In fact, he's putting his words and belief in radio to the test: Free "effectiveness testing" of radio commercials will be given to every Philadelphia-area advertiser that spends at least $12,000 a year in local radio.

In last week’s Media Monitors TV Spot Ten report, Macy’s rose to first place with 21,431 spots and Progressive escalated into second place with 18,281 ads. But, it was the big return of two auto dealer associations that's the big news behind the latest TV Spot Ten.

There's much status quo in the latest Media Monitors Radio Spot Ten report. But, it's worth noting that one advertiser is pushing a new soft drink line by turning to spot radio. What other brands are big on radio in mid-September? Click here for the details.

With natural disasters unfolding across Florida and recovery efforts in Texas and Louisiana still underway following Storm Harvey's devastating floods, it's no surprise that insurance providers have turned to spot cable to promote their services to people in need.