Adbiz

Looking for inspiration and innovative ways your radio stations can best connect with your community, thus driving revenue and an increase in listeners? A supermarket chain found across Western New York that's growing across the mid-Atlantic region and in Massachusetts just might be a surprising fountain of ideas. Our Editor-in-Chief shares his thoughts on why radio's C-Suite can learn from a beloved grocer that's unlike any you've ever shopped at.

The Golden Arches and its franchisee groups have made a decision as to the future of its local advertising. According to a media report, McDonald's, along with its franchisees across the U.S., have selected seven ad agencies after a review designed to consolidate its more than 60 shops.

The owned-and-operated stations of one of the nation's Big Four broadcast TV networks is adopting programmatic TV advertising. And, it's partnered with San Francisco-based WideOrbit to make it happen.

Sales training can be highly effective. It can also fail to provide the ROI you expect. Here are 10 reasons why sales training doesn’t work, according to professional selling expert Barrett Riddlebeger, and the solutions he's drafted to help your broadcast media stations implement a successful sales training program.

The top advertiser using cable spots to reach consumers is a growing online travel agent that has made actor Tim Williams one of the most recognizable people on TV. We bet you didn't know his name, either.

July is a key month for the automotive industry, and for the week ending July 23, one big Japanese brand big with families introduced a new effort in a big way across broadcast TV. At the same time, a domestic competitor that's a top brand with sedan drivers and truck aficionados alike bumped up its spot activity with television.

The Home Depot may be at No. 1 for weeks to come, given its long run as the No. 1 retailer using radio to reach consumers. Savvy C-Suiters may wish to look at the current activity for a big-box retailer that is filling stores with consumers ahead of the busy back-to-school shopping season.

The streaming audio company's shares on Monday ended the day at their highest point in more than eight weeks. The latest growth is attributed to a SunTrust analyst maintaining his "buy" rating on Pandora, and the revelation that Jana Partners has made an investment in the company.

Syndicated VOD Content Ratings from nine top networks, including those owned by Turner and Discovery, will be featured as "an enhancement" to a Nielsen tool that enables media planners to estimate the impact of their plans on audience reach, sales and brand equity before committing investment.

RBR+TVBR featured columnist Barrett Riddleberger too often hears stories about good companies who lose their top sales reps. "In most cases, this can be avoided," he says. Here are some helpful tips on how to accomplish this task.

The negotiations for national TV’s prime-time upfront for the 2017-18 season are nearly complete, and Ed Papazian's New Jersey-based Media Dynamics Inc. estimates that total ad revenue for the broadcast TV networks and cable channels saw an increase of 5.9% over the previous upfront.

Here's something for marketing pros in the broadcast media industry's C-Suites to chew on: Almost half of North American and European consumers surveyed by the CMO Council say they will abandon a brand and take their money elsewhere if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement. To that end, would a consumer abandon your stations and go elsewhere if they found tuning in to be poor, impersonal or frustrating?

Flush this: In last week’s Media Monitors TV Spot Ten report, a leading Reckitt Benckiser cleaning and disinfectant brand finds itself among the top 3 advertisers using UHF and VHF stations to deliver their marketing message to consumers.

RBR+TVBR's Editor-in-Chief is back from his travels in Toronto and Upstate N.Y. and boy is he steamed. It has nothing to do with the weather. It's all thanks to an e-mail from the CMO Council that claims Chief Marketing Officers "are struggling to meet the needs of local audiences." If that's the case, do radio and TV get a big fat 'F'?