Adbiz

The "merits and flaws" of the $40 billion programmatic advertising market — especially the risks of digital display ads appearing alongside objectionable content — have emerged as key concerns among both marketers and advertisers. That's just one of the key takeaways from detailed findings of research conducted in 2017 by the CMO Council and Dow Jones on the impact of programmatic media buying and automated digital advertising placement on brand reputation, consumer perception and customer trust.

In an unprecedented show of support to the millions impacted by three hurricanes and two major temblors in Mexico, Univision invited no less than four of its sports competitors to its Miami-area headquarters yesterday and today to take part in a bilingual campaign supporting the American Red Cross. This saw personalities from the networks appear alongside Univision Deportes talent — and Univision allowing the networks to air its coverage of Liga MX first-division Mexican soccer league games as part of the 48-hour appeal effort.

Verizon Wireless and Volkswagen are in as committed sponsors to one of the biggest sporting events in the world, and FOX Networks Group is the beneficiary of the dollars. The deals include both Spanish-language and English-language coverage of this huge tournament, which will take place in Russia in 2018.

The Broadcasters Foundation of America, the national charity which serves past and present members of the broadcasting profession, has established the Gary Fries Memorial Fund to honor the former Radio Advertising Bureau President and CEO.

The very definition of "watching" a TV program, regardless of the delivery device, is taking on new meaning thanks to tech firm TVision, which has mastered the concept of attention metrics. What does this mean for CMOs, and for the TV industry's C-Suites? TVision Insights Chief Revenue Officer Dan Schiffman shares the details in this exclusive RBR+TVBR INFOCUS report.

A new report from U.K.-based Juniper Research focused on the Canada, Germany, Great Britain and the U.S. finds that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022. For "traditional" media, it's yet another bit of data to add to the media kit when pitching clients against the rising tide of local digital media.

Was it a big week for auto deal associations and one large national retailer? That's the key takeway from the latest Media Monitors TV Spot Ten report, as four car and truck brands continued to allocate a significant amount of dollars on broadcast TV commercials for the week ending Sept. 24.

There are two new entrants in the latest Media Monitors Radio Spot Ten report, which saw iHeartRadio stations make a big promotional push for its iHeartRadio Music Festival held last weekend in Las Vegas. What are the companies hot on radio? Who else is spending dollars on AMs and FMs? Click here for all the details.

Have you seen the first-ever TV commercials to feature a variety of Coca-Cola brands, which makes it clear to consumers that Honest Tea and Glaceau SmartWater are siblings to "the real thing"? If so, you were likely tuned to a cable network tracked by Media Monitors, based on the newest Cable Spot Ten report.

Halloween may be one month away, but the owners of cable TV networks and MVPDs — along with the American Cable Association's members — may have just gotten an unwanted scare courtesy of Nielsen. The October 2017 cable network Universe Estimates were released by the ratings company on Monday, and they point to an ongoing decline in pay TV network penetration rates.

With Q3 set to conclude Friday (9/29), final financial prognostications for 2017 are being released by some of the leading forecast analysts covering advertising-fueled business sectors including broadcast media — including noted media ecologist Jack Myers. What's his overall prognosis on the edge of the end of '17? Total marketing expenditures are looking ever-so-slightly better than what was originally forecast in January.

The man who has emerged in recent months as a "Wordy Rappinghood of Wall Street" for his prolific reports on the state of advertising-fueled businesses — including broadcast media — has offered an update on ad growth estimates for 2017 and the following four years. According to Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser, local radio's revenue dip will be smaller than that of local TV.

In a message sent to Streamline Publishing co-owned publication Radio INK on Friday, the son of former Radio Advertising Bureau CEO Gary Fries confirmed his passing early today, Pacific time, in Arizona. He had been in Hospice.

Is 2018 shaping up to be a banner year for political advertising? That's the good word from Steve Passwaiter, the VP/GM, Political at Kantar Media. In an essay appearing Friday (9/22) at The Cook Political Report, Passwaiter declares, "Even though the last two years have seen lots of bungled predictions, in the realm of TV ad spending, we are undeterred, and predict that TV will win out in 2018 as well."

CBS Corp. has signed off on a deal that gives the company access to Nielsen’s National Out-of-Home Reporting Service. The agreement provides CBS with out-of-home viewing data, including ratings for all programming and commercial content that aired on the network for live plus seven days of time-shifted viewing.