Adbiz

Four months ago, a veteran program director used to spending a decade in one place relocated from Miami to Rochester, N.Y. Today, he's settled in at a Classic Rock station that oozes with personalities that have been on the air for years. Then again, the entire market is full of veterans. Why haven't they left? That's a story that every broadcast media executive may want to read, and comprehend.

Nielsen’s National Television Household Universe Estimates have just been updated, and we now know how many TV homes are in the U.S. for the 2017-18 TV season. As expected, increases in the number of multicultural households was seen.

"Especially disappointing" Q2 earnings results from two of the world's four largest ad agencies "shocked the market," Wall Street analyst Michael Nathanson notes. But, there was little surprise for him and his team at MoffettNathanson — the results only reinforced lousy trends for broadcast media seen over the past few years, he writes in a report released Thursday.

Is getting a sale as good as getting "the sale"? Sales pro and Media Information Bureau contributing columnist Barrett Riddleberger says no. Why? You may have had one of our AEs sell something, but they could have easily left more on the table for the buyer to consider, while leaving dollars on the table. 

Is the 1990s simply horrible and unworthy of a radio station of its own that you can profit from? That's what some consultants may say. That's what some owners may say. RBR+TVBR's Editor-in-Chief disagrees. He believes there's a "throwback" format out there that can make you money. All it takes is thinking like a millennial.

For Whitney Media owner William O'Shaughnessy, a legendary figure in New York broadcasting, it all comes down to one key goal, and gaining influence with local leaders. If not, your radio station could just be another jukebox or entertainment purveyor ... and that's not a recipe for longevity, O'Shaughnessy says in this exclusive RBR+TVBR INFOCUS report.

That's the attention-grabbing headline plastered on the promotional announcement for the release of the latest Quarterly TV Attention Report from TVision Insights. The TVision report seeks to tell advertisers which demographics truly engage with television, which TV shows hold viewer interest, and which brands combine engaging content with effective media planning in order to garner the most attention. The Q2 2017 report yielded three key conclusions.

In a statement that seeks to demonstrate the positive power of audio to deliver results to advertisers, more than 40 radio stations in the nation's No. 3 market have signed on to simultaneously air a minute-long interview from a big Chevrolet dealer operator on Tuesday — in afternoon drive. We've got an RBR+TVBR Observation on the effort.

The Disney|ABC Television Group has given another vote of confidence to Nielsen's national out-of-home reporting service. In an announcement made Wednesday, the flagship ABC broadcast TV network will now join ESPN and ESPN2 as networks participating in the opt-in syndicated service.

Are advertising agencies and the digital darlings of Madison Avenue smack dab in the middle of "a new era" for digital? "We don’t think so," declares Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser. Wieser has data that debunks this theory.

After 16 years as Nielsen's Chief Research Officer, Paul Donato settled in to his 23rd-floor condo in Miami Beach and launched his own media and market research company. Two months later, Donato has just accepted a new role that may see him spending less time on this island paradise and a lot more time on a busier island: Manhattan. 

Nielsen Audio is tweaking its September 2017 PPM data release dates. Why? Multiple holidays traditionally led to data release shifts. Nielsen reviewed the calendar and determined sooner delivery could be done. There's just one slight problem, and we've got an RBR+TVBR Observation that shines some light on it.

If there's one Wall Street analyst who has emerged as a prolific writer and prognosticator, it's Pivotal Research Group Sr. Research Analyst for Advertising Brian Wieser. He's been quite busy as of late writing up lots of reports and briefs on the state of advertising-driven media companies, and now he's released his forecast on how 2017 will fare for ad growth. 

Univision Communications has just made a statement that suggests it is recommitting to its radio division, thanks to a newly announced effort designed to expand the millennial and Latino-focused media company's integrated music strategy.

In late July, a multimedia campaign launched by Procter & Gamble Co. attracted the attention of many. The effort, "The Talk," is tied to a campaign designed to start a dialogue about how Black parents should talk with their children about dealing with racial prejudice. It is airing on a significant number of NABOB member stations.