Adbiz

In last week’s Media Monitors Cable Spot Ten report, GEICO was No. 1 again with 53,028 spots and Burger King moved up to No. 2 with 34,407 ads. But it was Country Crock that gained the most notice in the most recent report.

Democratic Senators Mark Warner and Amy Klobuchar, along with Republican co-sponsor John McCain, introduced legislation Thursday that would extend the FEC and FCC’s disclosure rules for broadcasters and other media to online ads. Dubbed the "Honest Ads Act," the trio of politicians say their bill is designed to “bring needed transparency and accountability to online political ads.” But, does it go too far? TechFreedom President Berin Szóka says yes.

What is the relative contribution that a campaign’s creative and media factors might have on sales? That's the key question recently put to the test by Nielsen Catalina Solutions (NCS) as part of a report that quantifies the impact of advertising. NCS looked at nearly 500 CPG campaigns that ran in 2016 and in Q1 of 2017 on linear and addressable television, online digital and video, mobile, magazines and radio. It offered five key takeaways, the biggest perhaps being the following conclusion: For large cross media campaigns, reach still comes primarily from television.

The independent measurement of subscription-based streaming content has taken a giant leap forward, as Nielsen has officially flipped the switch on Subscription Video On Demand (SVOD) Content Ratings. Nielsen calls this "a game-changing service," and it has received widespread support from key players in the TV industry. It puts a solid metric on Netflix viewership, for starters.

In Great Britain, media and entertainment group Global is known for such iconic radio brands as LBC, Heart, Capital FM, Smooth FM, Radio X, Gold and Classic FM. As of today, in the U.S., Global will be known as the company expanding its digital audio sales platform Digital Audio Exchange (DAX) with the acquisition of New York-based AudioHQ.

It's another big week for QSRs at cable TV. While Burger King fell to No. 4 from No. 2, a competitor zoomed from No. 16 to No. 5 in the latest Media Monitors Cable Spot Ten report. What other brands are actively using spot cable? Click here now to get the answers!

Fourteen Houston-area broadcast media leaders and Texas Association of Broadcasters President Oscar Rodriguez have sent a letter to Republican Congressman Kevin Brady — who chairs the House Ways and Means Committee — asking that any tax reform proposal introduced in the lower body of Congress preserve the ability of businesses to annually deduct the full cost of advertising in the year it is incurred.

Liberty Mutual Insurance is back as a Top 10 advertiser at local radio. The insurer took 10th place in the most recent Media Monitors Radio Spot Ten report. Meanwhile, as seen with broadcast TV, GEICO is an important advertiser for AM and FM radio, as the brand moved up to second place.

In last week’s Media Monitors TV Spot Ten report, GEICO took first place honors. But, it was the activity of two auto dealer associations that once again makes the category scorching for broadcast TV. Which ones were they, and how could this action impact your ad budgets? We've got all the details here.

A company that claims to be the largest online audio sales representation firm in the U.S. has inked a deal with audio streaming provider TuneIn. The new pact allows AudioHQ to be the exclusive domestic re-seller of TuneIn’s audio advertising inventory. It's a multi-year deal, for which terms were not disclosed.

The final results from Borrell Associates' 2017 local advertiser study are in, and some 3,551 local advertisers chimed in regarding their thoughts and plans on advertising ROI, marketing goals, and which medium works best to accomplish those goals. 

Here's some happy news for those in the broadcast media C-Suites tired of those reports from the IAB and others in the digital universe that continue to bash "traditional" TV and lesser-respected radio as old guard and ineffective for advertisers. According to a newly released report from eMarketer, adults will spend and average of 12 hours and 1 minute per day with major media in 2017.

If there's one believer in radio for boosting sales ahead of Columbus Day Weekend, a big Q4 retail period ahead of the holiday shopping season, it is Macy's. The national retailer greatly boosted its radio spots for the week ending Oct. 8, finishing well into the latest Media Monitors Radio Spot Ten report. What are the other highly active companies using radio to reach consumers? Click here to get all the answers!

There's nothing fake about the "foreign" dollars flowing to cable TV for spots promoting a new theatrical release starring venerable action film star Jackie Chan. The latest Media Monitors Cable Spot Ten report shows promotion for the film's Oct. 13 opening date in cinemas across the U.S. surged, sending the campaign into the Top 10.

If there ever was a big week for big department stores, this was it. No less than three national retailers boost their ad spend at broadcast television — a sign that attracting consumer attention through fall premieres on the Big Four networks, or on live sporting events, is still key for strong ROI.