Adbiz

Tony Rogers is a white guy, raised in Texas in the 1970s and 1980s. He's a son, brother, husband, and uncle. He's also a master of attracting multicultural consumers, as SVP/CMO for Walmart. Rogers could also be you, and all it takes is moving on a path that combines both a rational and emotional perspective on consumer attraction — it's a route that uses the name of a popular band at many a radio station today: The Head and the Heart.

The holiday shopping season has officially started, and Walmart is using a variety of media -- including radio -- to reach potential shoppers. In last week’s Media Monitors Radio Spot Ten report, Walmart sprinted from No. 65 to No. 5.

In last week’s Media Monitors TV Spot Ten report, a prolific auto insurance retailer finished in first place. But, it was a 70-year-old Procter & Gamble Co. brand with a 43% market share that significantly increased the number of spots it invested in on broadcast TV for the week ending Nov. 5.

The push for Christmas and Hanukkah sales from a major toy and hobby retailer is on, and local spots on cable TV channels are the main method Toys R Us seeks to lure in the shoppers.

Picture this: You are the steward of a 70-year-old brand. This brand's success is bigger than ever, with a more than 40% market share. No, we're not talking about a big News/Talk radio station on the AM dial. But, we should be, based on what was delivered Monday morning in a powerful Keynote Address at the ANA Multicultural Marketing & Diversity Conference from P&G Chief Brand Officer Marc Pritchard.

A radio industry veteran perhaps best-known for his roles as COO of Westwood One and as President/COO of Metro Networks has joined Gen Media Partners (GMP) for a senior executive role.

U.S. programmatic digital display ad spending will reach $32.56 billion by the end of 2017. If that wasn't eye-opening enough for broadcast media executives, here's another big projection from eMarketer: By 2019, more than four in five US digital display ad dollars, or $45.72 billion, will flow via automated means.

Half of higher spending small and medium-sized businesses (SMBs) plan to maintain their current ad spend in 2018. And now, the disappointing reality facing radio and TV station owners: The SMBs surveyed report they intend to allocate 62.2% of their budget to digital media to promote their businesses, an increase of 6% from 2015. Broadcast and cable allocations are projected to dip.

For those wondering how Nielsen would leverage Gracenote's media and entertainment metadata following its $560 million acquisition of the East Bay-based entity, a big reveal came from Nielsen's New York headquarters early Tuesday. Gracenote's Real-Time Smart TV Data will now be used to enhance the audience targeting, consumer analytics and measurement capabilities of Nielsen Marketing Cloud's Data Management Platform (DMP).

Thus far into the 115th U.S. Congress, multiple efforts to bring additional royalty payments to radio stations across the U.S. appear to be flailing and twitching like one of the Walking Dead. Now, it appears that any tax reform measure that would change a business' ability to fully deduct the costs of advertising in the year they are incurred may be as equally challenged from gaining support of legislators on both side of Capitol Hill.

Walgreens is in a battle with CVS/Pharmacy, as CVS Health ponders an acquisition with Aetna. The drug store/convenience store marketplace is hypercompetitive, and Walgreens wants to stay top-of-mind with all customers. This could explain its activity at radio stations tracked by Media Monitors for the week ending Oct. 29.

What's as tasty as an exciting extra-innings thriller of a World Series game? Some of the menu items at Taco Bell, the QSR hopes. This could explain its activity of late at cable television, Media Monitors notes in its latest Cable Spot Ten report.

FOX Sports is making sure that nine commercials set to air during its Thanksgiving Day NFL game from Ford Field in Detroit aren't total turkeys. That's because it's sliced down the air time of each of these spots to a swift 6 seconds.

Gen Media Partners and The Tacher Company have formed a joint venture that brings together the sales and management resources of both companies. It has taken the name of GMPT Media, and its first radio partner to sign on for the collaborative ad sales representation is the 53-station group Cherry Creek Media.

Here's something that's cool, and definitely establishes Radio as the one media that can truly connect with local listeners in ways Spotify, Pandora, and even TV stations and newspapers can't do. It's all about going live -- and that includes all on-air elements, including commercials. Entercom is the company behind this "more than just a stunt" opportunity — and it's something that could get your stations get noticed, and more listener love, too.