With a promising political advertising season, plus Olympics and World Cup dollars in view, local and network TV should be bullish as 2018 nears, media ecologist Jack Myers notes.
Why such a positive prognosis for TV? He says marketers are less than thrilled with their digital video options. Furthermore, he says, “radio will ride on their coattails.”
Unfortunately, MyersBizNet long-term forecasts show 2019 to be a challenging year.