Adbiz

Does your TV or radio station need a better way to monetize their respective Instagram pages? Nielsen now has a tool that may help. As of today, measurement of the popular photo-sharing social media platform is available to marketers.

How to reach Hispanic consumers with the right marketing content, through the right channels -- including radio and TV -- continues to capture the attention of those in charge of where to invest their ad dollars. What are they being told with respect to how to target Latino consumers in the digital realm? A "Hispanic411" webinar from Univision and Magna Global conducted Jan. 18 could give you some important facts on what your digital dollar competitors are doing to steal money from you.

There's just one new entrant this week on the Media Monitors Spot Ten Cable report. It's a DIY home improvement retailer. Which one is it? The answer is one click away.

There are some familiar brand names at or near the top in the latest Media Monitors Spot Ten Radio report for the week ending Jan. 21, 2018. For the second week in a row, the No. 1 advertiser is the only one with a play count for spots above the 50,000 mark.

With ATSC 3.0 getting plenty of technical push and pre-buzz at such industry events as NATPE Miami, it would only make sense that a measurement standard that can help scale the addressable TV marketplace be created. That's just happened, thanks to a new partnership between advanced data and analytics company 605 and Cross MediaWorks.

New York-based television advertising sales company Katz Television Group is bring on three media executives that are joining its Partnerships and Development team. The moves are effective immediately, with the trio of new hires each reporting to EVP Doug Pfaff.

Insights into OTT behavior, and how broadcast TV can benefit, was a highlight of the many sessions at NATPE Miami on its first day of panels and presentations. But, there's also a measurement component that's vital to both broadcast TV and radio at stake, with the ever-encroaching OTT universe a possible friend—rather than a dollar-draining foe. Two top Nielsen executives spoke exclusively with RBR+TVBR on the important topic.

The Home Depot is the new No. 1 advertiser using spot radio, according to Media Monitors. But there is a bevy of new activity from a big DIY tax prep brand that's not using cable or broadcast TV spots right now. There's also the presence of a big job search site, and a huge national drug store chain.

There's some exciting new activity at broadcast TV with regard to ad campaigns getting a big boost in national spots. According to the latest Media Monitors Spot Ten TV report, there are four big new entrants. Like with cable, auto insurance and DIY tax prep brands are seen. But, a big health and beauty aid brand is also present, as is a toothpaste brand.

One glance at the latest Media Monitors Spot Ten Cable report says it all: Auto insurance companies, along with a popular DIY income tax preparation software brand, are actively advertising at the moment. Their choice of media is spot cable.

Research conducted by Media Information Bureau columnist Barrett Riddleberger, an accomplished sales training consultant, shows that there is a psychological "ideal" for a Hunter sales rep. He's now offering a template for hiring sales superstars, and RBR+TVBR Members can download it by clicking here.

There's a lot of great new activity at the AM and FM stations tracked by Media Monitors for the week ending Jan. 7, 2018. No less than three brands have new radio campaigns, and they now rank in the Top 10. Two other brands revved up their spot loads, making the latest report the freshest look yet at what's moving Radio.

It's nearly time for someone to take home a fortune! It's also time to consider a magazine subscription or some fine merchandise to add to your home. Publishers Clearing House is once again using spot TV to promote its big annual sweepstakes, with the winner revealed Feb. 23 on NBC.

Programmatic TV has passed a key milestone on its way to becoming a mainstream method for buying and selling advertising: WideOrbit’s WO Programmatic is now the first and only platform to offer local ad inventory on more than 1,000 TV channels.