Adbiz

What's as tasty as an exciting extra-innings thriller of a World Series game? Some of the menu items at Taco Bell, the QSR hopes. This could explain its activity of late at cable television, Media Monitors notes in its latest Cable Spot Ten report.

FOX Sports is making sure that nine commercials set to air during its Thanksgiving Day NFL game from Ford Field in Detroit aren't total turkeys. That's because it's sliced down the air time of each of these spots to a swift 6 seconds.

Gen Media Partners and The Tacher Company have formed a joint venture that brings together the sales and management resources of both companies. It has taken the name of GMPT Media, and its first radio partner to sign on for the collaborative ad sales representation is the 53-station group Cherry Creek Media.

Here's something that's cool, and definitely establishes Radio as the one media that can truly connect with local listeners in ways Spotify, Pandora, and even TV stations and newspapers can't do. It's all about going live -- and that includes all on-air elements, including commercials. Entercom is the company behind this "more than just a stunt" opportunity — and it's something that could get your stations get noticed, and more listener love, too.

Here's a news story that broadcast media executives eager to drive dollars back from digital media should read with keen interest: The Ranking Member of the powerful House Energy and Commerce Committee has asked the heads of the three largest digital and social media companies to hold a meeting to discuss content management and advertising policies on their respective platforms.

In last week’s Media Monitors Radio Spot Ten report, GEICO held strong once again and is on pace to be one of 2018's top radio advertisers. However, it's Vistaprint that deserves notice for using AM and FM radio to reach consumers.

Auto dealers are revving up their engines in the hopes that Q4 will bring big register receipts and commissions for their sales associates. Based on the most recent Media Monitors TV Spot Ten report, an American brand and a Japanese auto maker are the most active at broadcast TV at the moment. 

In last week’s Media Monitors Cable Spot Ten report, GEICO was No. 1 again with 53,028 spots and Burger King moved up to No. 2 with 34,407 ads. But it was Country Crock that gained the most notice in the most recent report.

Democratic Senators Mark Warner and Amy Klobuchar, along with Republican co-sponsor John McCain, introduced legislation Thursday that would extend the FEC and FCC’s disclosure rules for broadcasters and other media to online ads. Dubbed the "Honest Ads Act," the trio of politicians say their bill is designed to “bring needed transparency and accountability to online political ads.” But, does it go too far? TechFreedom President Berin Szóka says yes.

What is the relative contribution that a campaign’s creative and media factors might have on sales? That's the key question recently put to the test by Nielsen Catalina Solutions (NCS) as part of a report that quantifies the impact of advertising. NCS looked at nearly 500 CPG campaigns that ran in 2016 and in Q1 of 2017 on linear and addressable television, online digital and video, mobile, magazines and radio. It offered five key takeaways, the biggest perhaps being the following conclusion: For large cross media campaigns, reach still comes primarily from television.

The independent measurement of subscription-based streaming content has taken a giant leap forward, as Nielsen has officially flipped the switch on Subscription Video On Demand (SVOD) Content Ratings. Nielsen calls this "a game-changing service," and it has received widespread support from key players in the TV industry. It puts a solid metric on Netflix viewership, for starters.

In Great Britain, media and entertainment group Global is known for such iconic radio brands as LBC, Heart, Capital FM, Smooth FM, Radio X, Gold and Classic FM. As of today, in the U.S., Global will be known as the company expanding its digital audio sales platform Digital Audio Exchange (DAX) with the acquisition of New York-based AudioHQ.

It's another big week for QSRs at cable TV. While Burger King fell to No. 4 from No. 2, a competitor zoomed from No. 16 to No. 5 in the latest Media Monitors Cable Spot Ten report. What other brands are actively using spot cable? Click here now to get the answers!

Fourteen Houston-area broadcast media leaders and Texas Association of Broadcasters President Oscar Rodriguez have sent a letter to Republican Congressman Kevin Brady — who chairs the House Ways and Means Committee — asking that any tax reform proposal introduced in the lower body of Congress preserve the ability of businesses to annually deduct the full cost of advertising in the year it is incurred.

Liberty Mutual Insurance is back as a Top 10 advertiser at local radio. The insurer took 10th place in the most recent Media Monitors Radio Spot Ten report. Meanwhile, as seen with broadcast TV, GEICO is an important advertiser for AM and FM radio, as the brand moved up to second place.