Adbiz

Two new entrants attract the bulk of attention in the latest Media Monitors Spot Ten Cable report. One is a leading auto insurance company. The other is a jewelry brand -- one other than that using other media to bring their brand message to potential consumers.

There's a new No. 1 at the top of the Media Monitors Spot Ten TV report, and it's a familiar player across broadcast media—GEICO. But the company debuting at No. 2 deserves notice, especially from those seeking the best solution for that 1040 EZ form ahead of Tax Day.

This week, Macy's and a big auto parts retailer are back on the Media Monitors Spot Ten Radio chart. But, the biggest new entrant is from a major vendor of fine jewelry. Find out who else is using spot radio to reach consumers by clicking here!

Could your client be suffering from a glut of spots? If you're in Chicago, the answer is a likely "yes" — unless your station is operated by Hubbard Radio. In a revealing blog post crafted for marketers and advertisers, the radio broadcasting arm of Minneapolis-led Hubbard has lashed out at long commercial breaks — "a legitimate concern" for an ad partner. The broadcaster's Windy City cluster has also outlined other areas to consider regarding its competitor's wary ways toward spot scheduling and promised ROI. We've got one of our "famous" RBR+TVBR OBSERVATIONS on this subject.

There's a new entity that has jumped into the arena of ad spending reports, and according to its key findings, overall ad spend remained relatively flat from 2016 to 2017. The assessment of the year in ad spend comes from Matrix Solutions' first annual Advertising Spend Report. 

Here's a statistic from just-completed research conducted by BIA/Kelsey that could spook some broadcast media executives ... or get them to pull the trigger on fresh ways to monetize their own digital products. Local advertising on mobile devices sold by pure-play mobile providers will rise this year to $19 billion.

If there's one company actively working with broadcast media that has seen the fiercest rollercoaster ride on Wall Street since its Initial Public Offering, that company would be Veritone Inc. The provider of AI and cognitive solutions has seen its stock soar, and retreat, and bounce up and down in various ways since September, when it first rocketed above the $20 level. As of today, it's no longer a $20+ stock.

Once in a while, the RBR+TVBR Editorial Tiki Hut receives a PR pitch for a story that truly results in a "laugh out loud" moment. That happened today, thanks to new "research" from Instart Logic that uncovered this very revealing finding: Republicans are more likely to care about Super Bowl LII ads. As the laughter ended, our Editor-in-Chief attempted to put some seriousness into this simply silly statistic. His conclusion: Maybe it's not so silly after all.

A company that has radio and TV stations in its asset portfolio has just become a participant in what's being called the "TAG Registry," from the Trustworthy Accountability Group. The group was created as a digital industry program designed to fight fraudulent traffic and improve transparency in the digital ecosystem.

Attention, broadcast media: Advertising spend on "Free Video on Demand" content — such as media on YouTube and Facebook — is predicted to surge by $25 billion over the next five years. In addition, unique users of such content will reach just under 4.5 billion globally by 2022, as the appetite for free video media continues to growth. Perhaps its time for radio and TV to fully invest in digital delivery, so it does not lose out on advertising dollar allocations by marketers across all categories.

The push for automobile and truck sales at dealerships across the nation is on, as dealer associations seek to start 2018 off with a bang bigger than just New Year's Eve fireworks. Five of the top 10 advertisers using spot television for the week ending Jan. 28, 2017 are auto brands. There's also one new entry, and the Tide has turned toward TV for this big P&G brand.

Brands that have firmly established themselves as some of the top advertisers using Radio can be found across the latest Media Monitors Spot Ten Radio report. Which is the most prolific user of radio? Think of the gecko. What other companies are top spot users? Click here for the full details!

There's not much change from last week in the latest Media Monitors Spot Ten Cable report, issued today (1/29) by the iHeartMedia-owned company. What's at No. 1? The same brand that's topping the charts at radio.

The just-released Connected Audience Report, from SalesForce, takes an up-close look at how audio and video are being consumed. How are these preferences impacting your business? What does it mean for your future growth? Talking points for your company's evolution may lie within, and we've reviewed the key highlights for you.

Looking for a tool that enables radio stations to accept trade dollars in the form of products and services and convert them into ad revenue, which can be used to supplement spot and digital advertising budgets? The Radio Advertising Bureau (RAB) thinks it has the tool for the task.